Making its first-ever appearance as a Super Bowl advertiser this year, Amazon is using its game day spot to promote the Echo device and...

Amazon Prime’s US membership grew by 35 percent last year, according to new data from the investment research firm Consumer Intelligence...

The automotive industry is no stranger to click-to-call advertising, where there is an estimated $4 billion spend on Google call...

For many marketers, the beginning of a new calendar year means the annual holiday marketing push has come to a close. It’s a welcome...

From the eBay Enterprise site Last summer, while attention was focused on eBay’s PayPal sale, the online marketplace was also spinning...

Retailers continued to increase their ad budgets on Facebook in Q4. Campaign management platform Nanigans released Q4 2015 performance...

Mobile devices dominated the holiday shopping season, outpacing the PC in driving traffic to e-commerce sites and being used as shopping...

It’s tough to get links to product pages for an e-commerce site. That problem is one of the main reasons companies contact us. While you...

Connecting marketing spend to generated net revenue can be more art than science. To help bend that necessary activity toward a trail of...

Twin Design / Shutterstock.com Amazon released a flurry of performance stats for 2015 on Tuesday, including updates on just how popular...

Earlier this month, Walmart announced the launch of its in-store mobile digital payment system. One Walmart watcher — Chris Bryson, CEO...

It was a mobile holiday season for Amazon and its customers. Without releasing exact numbers, the company says almost 70 percent of its...

This time of year, it’s all about retail and shopping. But Marketing Land’s columnists kept us awash in valuable retail information the...

Almost all businesses today say they want to focus on customers’ needs and delight them with great offerings in order to make them buy....

Black Friday weekend is a unique time for retailers: The holidays are approaching, the shoppers are swarming and the prices are slashed....

According to a survey by the National Retail Foundation (NRF), 55.8 percent of holiday shoppers will splurge on themselves and/or others...

Black Friday and overall holiday shopping season has reaffirmed the need for brick-and-mortar retailers to sharpen their mobile...

Over in the real world, marketers spend a lot of time and money to make sure their products get great shelf placement. Startup Mabaya...

Pinterest announced today that it will now notify users when there’s a price drop on Buyable Pins that they have saved. The notifications...

Black Friday through Cyber Monday — have become the Super Bowl of retail over the last several years. As such, those four precious...