Getting increased online visibility can be a significant challenge for e-commerce businesses. As you’ve likely already figured out, it’s...

It’s no secret that shopping in the last decade has been an evolving journey between in-store and online environments. And as consumers’...

Remember “You’ve Got Mail”? Before it was a rom-com starring Tom Hanks and Meg Ryan, it was an amiable AOL greeting accompanied by a...

When it comes to advertising during the all-important holiday season, there isn’t such a thing as “planning too early.” The competitive...

Almost three out of every four e-commerce dollars spent by US consumers on July 12 were spent with Amazon. You may recognize that date as...

It might be hard to believe, but July is in full swing, and the lazy hazy crazy days of summer are quickly slipping by. Before you know...

It’s that time again. Time for retailers to rally their troops for the end-of-year holiday shopping season, getting strategies and...

No matter the marketing discipline, preparation is a key ingredient for success. That’s the philosophy behind the annual midsummer...

more people shopped online than in stores between Thanksgiving and Black Friday weekend. This shouldn’t come as a surprise; we all know...

That smile on the Amazon logo is especially appropriate today. In addition to a 60-percent increase in sales over last year, Prime Day...

As the second-annual Prime Day wrapped up on Tuesday, Amazon’s big sale day yet again helped lift all e-commerce boats — just not nearly...

Amazon reported earlier this morning that the second Prime Day was its biggest day ever. Despite some well-documented issues, orders were...

from Walmart to Best Buy have alarmed shareholders and employees alike in recent years with struggling profits and slumping sales. For...

Now in its second year, many e-commerce sites are aiming to get in on the Prime Day buzz by offering special deals to win over online...

A day before Amazon’s second “Prime Day,” a kind of Black Friday for Prime members, Consumer Intelligence Research Partners (CIRP)...

An obvious feature has finally come to the Amazon Echo. Prime members now can talk to the device to order any Prime-eligible product that...

Baking a cake is easy — when you use all the right ingredients from the beginning! But just imagine how it would be if you mixed the...

the campaign is dead, there’s another celebrating its virtues. And while the future of marketing will likely be about continuously...

Shopping campaigns are becoming a major source of website clicks and revenue during the holiday season, and the “Shopping Campaigns: Play...

As expected, Amazon is bringing back Prime Day — its biggest shopping day of the year — for a second go round. The company has announced...