greatest percentage of retail transactions. Why? Many consumers enjoy and prefer the hands-on and face-to-face experience that...

Google began notifying Google Trusted Stores merchants last week that the program will soon wind down. In its place will be Google...

Click share is a key way to gauge the success of your Shopping campaigns. The metric shows you the percentage of total possible clicks...

Photo by LendingMemo and used here via the Creative Commons license E-commerce-focused advertisers can be segmented into two categories...

Mobile engagement provider Urban Airship took another step last week toward making the mobile wallet into a full-fledged marketing...

To a small niche retailer, it can seem daunting (almost pointless) to invest too heavily in Google Shopping. After all, how could you...

Walmart’s recent focus on digital commerce appears to be paying dividends. In its Q4 earnings today, the company has reported 29 percent...

Amazon has lowered the minimum spend threshold for free shipping back down to $35, matching a recent move from Walmart and reverting to...

According to a recent report from the US Department of Commerce, e-commerce sales brought in $394.9 billion in 2016. The Commerce...

If Snap’s Spectacles were more than a marketing ploy to exhibit how hyped people are on Snapchat, then Snapchat’s parent company needs to...

The preconception of sales shoppers looking to save a quick buck on an impulse bargain is leading marketers to make expensive mistakes....

Back in 2015, Facebook released Dynamic Product Ads, which enabled advertisers to serve users ads that were dynamically populated with...

importance of converting one-time buyers into loyal repeat customers. Just as early lifecycle programs are crucial to increasing customer...

We all know that the holidays are fast approaching. In just 10 short months, we’ll all be gathered around home and hearth; in just nine...

According to 2017 sales forecasts from the National Retail Federation (NRF), online and other non-store online sales are expected to grow...

In response to the growing popularity of searches with local intent, Google released Local Inventory Ads (LIA) a few years ago as a...

Just days after Walmart made a splash by announcing its Amazon Prime competitor, Amazon used yesterday’s earnings announcement to share a...

Before tackling more esoteric trends, let’s first examine some high-level figures from the quarter, beginning with Facebook ad CTR...

Compete head-to-head with Amazon in the e-commerce arena? It might be crazy, but that’s not stopping Walmart. Today, Walmart announced...

Amazon has added 50 brands to its Dash program, bringing the total number of brands with Dash Buttons to more than 250. The e-commerce...