Black Friday or Cyber Monday, but if brands want to set themselves up for success during the holiday season, they shouldn’t overlook it....

Black Friday and Cyber Monday on the horizon, here are some winning strategies from our advertiser and publisher teams to help you...

With eight weeks to go before Black Friday, online retailers are well into mapping their strategy for pulling as much of 2017’s holiday...

Earlier this month, Quad Analytix and Mobee — two retail-focused technology solutions — merged to form what is now Wiser Solutions, Inc.,...

Black Friday and Cyber Monday sales cycle, followed immediately by December’s holiday shopping frenzy. This holiday season is set to be...

What would your customers find useful for the holidays? What will resonate with your target customer for the holidays? Will they want to...

During the last holiday season, my employer tracked almost 8 billion emails and found that brands sent 14.5 percent (registration...

You’ve experienced it: You shop for a pair of shoes or a new chair on some retailer’s site. For the next six to eight weeks, you’re...

best seasonal strategy. You also had better keep an eye on what your competitors are doing differently. At the company I work for,...

and loyalty in their earnings calls. While this used to be unheard of, it’s now commonplace, and it shows a shift in how the C-suite...

Whole Foods acquisition, Amazon slashed prices on dozens of staple goods, sending competitive grocery stock prices into a freefall. Many...

Attention retailers: Amazon doesn’t have to be Public Enemy Number One. Yes, Amazon has a well-deserved reputation for disrupting (and...

According to a recent Walker Sands poll, 41 percent of more than 1,600 consumers surveyed report buying all, or at least a majority of...

Facebook is updating the shoppable Collection ad format introduced in March to combine the look of a print catalog with the interactivity...

Competitive research is an important part of any SEO program — after all, it’s a zero-sum game that we’re playing. However, there is...

Unfortunately, many digital strategists don’t take the time to do that. Instead, they just copy and paste some plain-vanilla...

$1 trillion being spent by consumers this holiday season. What many of them don’t realize is that much of their success will be...

“I believe our learnings support industry findings — that delivering the right, tailored message, to the right group of people, at the...

Gartner estimates that by 2020, 85 percent of customer interactions with a company will be carried out without any human interaction. In...

After surveying 1,500 shoppers, the retail-focused digital marketing agency CPC Strategy forecasts this year’s holiday season will see...