Snapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat...

www.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will...

Two weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a...

holiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might say that the holiday shopping...

I’ve edited down the discussion below, focusing on Thomas’s tips around fostering mutually beneficial supplier-retailer relationships,...

While platforms like Google are well-suited for capturing consumers who know what they’re seeking, Pinterest and Instagram also can excel...

With Black Friday only four weeks away, most online retailers already have their holiday strategies in place, aiming to pull as many...

If the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a...

After surveying more than 5,000 US consumers, Deloitte’s 2017 Holiday Retail Survey found, for the first time ever, that people plan to...

After all, these demographics are spending more of their time (shopping) on smartphones and mobile devices than any other generation. And...

PayPal has launched a new suite of free marketing solutions for merchants that provide them with analytics around how shoppers use the...

Black Friday and Cyber Monday, which feature the biggest payoff of the holiday season — and it’s the reason I recommend brands begin...

These words are the gatekeepers of content, and they often reveal great powers when hovered over or clicked on a computer screen. Lists...

As we head into peak holiday shopping season, a survey of online retailers conducted by BigCommerce reveals more than a third began their...

Consumer Intelligence Research Partners (CIRP) has released a new estimate of the number of Amazon Prime subscribers in the US market....

Bit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. This week, the company is launching Einstein Search...

As online demand increases, so does the need for scalable, global-friendly checkout and logistics solutions to ensure...

Understandably, brands have gotten skeptical of that model. Short attention spans and the closed ecosystems of social media giants dilute...

holiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact,...

Procter & Gamble doing similar cost-cutting. WPP reporting substantial losses. Data showing consumers turn to their phones rather than...