Fahad HNov 13, 20172 min readSnapchat now lets brands link Sponsored Lens, Geofilter ads to their sitesSnapchat is trying to make its most brand-friendly ad formats more appealing to direct-response advertisers. A month after Snapchat...
Fahad HNov 13, 20173 min readThree ways to use a domain name for business todaywww.Com Registering a domain name is one of the first steps to starting a new business. That’s because whatever name is chosen will...
Fahad HNov 10, 20173 min read2017 holiday shopping trends: How consumers plan to research & purchase gifts this seasonTwo weeks out from the busiest holiday shopping time of the year, many holiday shoppers are already hitting the buy button. Cardlytics, a...
Fahad HNov 8, 20173 min readTaking in the moments: How holiday shopping can help retailers reshape their personalization strategholiday shopping season has long been synonymous with chaos, crowds and mass appeal. In fact, some might say that the holiday shopping...
Fahad HNov 8, 20174 min readAn inside look at Wayfair and the new roles of brands and retailersI’ve edited down the discussion below, focusing on Thomas’s tips around fostering mutually beneficial supplier-retailer relationships,...
Fahad HNov 6, 20175 min readPrepare for the discovery-driven, visual-obsessed shopper this holidayWhile platforms like Google are well-suited for capturing consumers who know what they’re seeking, Pinterest and Instagram also can excel...
Fahad HNov 1, 20173 min readSmartCommerce brings the impulse-buying experience online for CPG brands this holiday seasonWith Black Friday only four weeks away, most online retailers already have their holiday strategies in place, aiming to pull as many...
Fahad HOct 31, 20172 min readE-commerce brands boost Facebook ad spend as CPMs, CPCs rise but CTRs dipIf the third quarter is a warmup exercise for e-commerce advertisers plotting their fourth-quarter spending spree, then it should be a...
Fahad HOct 27, 20172 min readDeloitte predicts e-commerce will outperform in-store spending this holiday seasonAfter surveying more than 5,000 US consumers, Deloitte’s 2017 Holiday Retail Survey found, for the first time ever, that people plan to...
Fahad HOct 25, 20174 min readRetail game-changers: Millennial and Gen Z shoppers are brick-and-mortar’s essential futureAfter all, these demographics are spending more of their time (shopping) on smartphones and mobile devices than any other generation. And...
Fahad HOct 24, 20171 min readPayPal’s new Marketing Solutions tool sheds light on how shoppers use the online payment platfPayPal has launched a new suite of free marketing solutions for merchants that provide them with analytics around how shoppers use the...
Fahad HOct 23, 20174 min readOffers they can’t refuse: Strategies to stand out on Black FridayBlack Friday and Cyber Monday, which feature the biggest payoff of the holiday season — and it’s the reason I recommend brands begin...
Fahad HOct 20, 20174 min readTesting shows e-commerce navigation doesn’t work the way we think it doesThese words are the gatekeepers of content, and they often reveal great powers when hovered over or clicked on a computer screen. Lists...
Fahad HOct 19, 20172 min readSurvey: 37% of online retailers started holiday preparations earlier this yearAs we head into peak holiday shopping season, a survey of online retailers conducted by BigCommerce reveals more than a third began their...
Fahad HOct 19, 20171 min readReport: Prime members now represent 63 percent of Amazon’s US customersConsumer Intelligence Research Partners (CIRP) has released a new estimate of the number of Amazon Prime subscribers in the US market....
Fahad HOct 19, 20171 min readSalesforce’s Einstein boosts search in its Commerce CloudBit by bit, Salesforce is bringing its Einstein AI layer to all parts of its clouds. This week, the company is launching Einstein Search...
Fahad HOct 19, 20174 min read10 tips for delivering holiday magicAs online demand increases, so does the need for scalable, global-friendly checkout and logistics solutions to ensure...
Fahad HOct 12, 20173 min readThe latest social media craze for marketers: Going offlineUnderstandably, brands have gotten skeptical of that model. Short attention spans and the closed ecosystems of social media giants dilute...
Fahad HOct 12, 20174 min read3 ways to leverage location this holiday seasonholiday season ramps up into its glorious full frenzy, marketers are hoping the early forecasts for strong spending come true. In fact,...
Fahad HOct 11, 20173 min readThe new CMO role in digital commerceProcter & Gamble doing similar cost-cutting. WPP reporting substantial losses. Data showing consumers turn to their phones rather than...
