
Expert management of Bing Shopping Ads just got easier
History has a knack for repeating itself. More than 100 years ago, Ford dominated with mass-produced automobiles until GM, and others...

Amazon streamlines ad products under new Amazon Advertising brand
The company said the Amazon Media Group (AMG) for managed display and video services, Amazon Marketing Services (AMS) for seller ads on...

Instagram rumored to be moving further into e-commerce with a stand-alone shopping app
Facebook-owned Instagram looks to be making its own footprint in the land of standalone apps. According to a report from The Verge,...

Without identity, retailer ad retargeting misses the mark
As any parent who has endured a summer road trip with young, easily bored children can attest, there is no question more annoying....

Report: Marketers are missing mobile opportunities to reach customers in store
The Shopper-First Retailing Report includes insights gleaned from a huge data set that includes global digital shopping behavior from 500...

Why you’ll benefit from fully funding your core brand terms on Amazon
Advertisers are always looking for new opportunities to increase brand awareness, drive engagement and acquire customers. And what better...

Analysts say Amazon’s advertising business will surpass AWS by 2021
Amazon’s advertising business is just getting going, say analysts. A note to investors from Piper Jaffray finds that advertising will...

Square opens platform to third-party developers to create new payment experiences
Today, Square announced the Square Reader SDK that lets developers build new payment experiences and workflows for specific audiences and...

Even with all the glitches, Prime Day 2018 proves to be Amazon’s biggest sales day ever
In spite of the ongoing glitches Amazon shoppers experienced during this week’s Prime Day event, Amazon reports this year’s Prime Day was...

Looking to grow into a C-level leadership role? Focus on e-commerce.
Successful brands and their marketing teams recognize the growth and long-term importance of e-commerce and are prioritizing roles and...

Amazon trumpets Prime Day success despite myriad glitches and problems
The 36-hour e-commerce bacchanal called Prime Day got off to a rocky start yesterday afternoon, with glitches and crashes that frustrated...

Amazon crashes on Prime Day, creating a less than prime shopping experience
Many who went to the main Prime Day home page saw, instead, a landing page with the message, “Sorry, something went wrong” and a photo...

Amazon Prime Day 2018 begins July 16 & will run an extra 6 hours
Amazon’s 2018 Prime Day — the once-a-year event where Amazon offers exclusive deals to its Prime members — will kick off at 12:00 p.m....

Crowdsourcing your inventory: Outsource product and empower customers
As retail increasingly moves online and into mobile experiences, consumers are presented with ever-increasing purchasing choices,...

Supreme Court reversal on state sales tax deals major blow to e-commerce businesses
Quill v. Heitkamp in 1992 meant that online retailers without any physical presence in a state did not have to collect sales tax from...

Loyalty is more than marketing, it’s a mindset
Marketers think of loyalty as a technology platform or a marketing campaign; they think it’s a demand or a lever to produce higher...

US Supreme Court clears the way for sales taxes on all e-commerce sales
Online shopping may soon be a little more expensive. In a case called South Dakota v. Wayfair (.pdf), the US Supreme Court today...

Google announces new features for retail advertisers at SMX Advanced
Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit...

Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories
Clicking on the shopping bag icon can display various types of product information, including more images of the featured product, images...
























