Instagram’s new shopping collection feature. Instagram users will now have a “shopping collection” option that they can use to save...

Source: Kantar Based on 2017 holiday ad spend, the top ten retailers in the U.S. spent a combined $1.2 billion on advertising during...

Heading into the holiday shopping season, Jet.com has launched dedicated brand “stores” for Nike and Bonobos on its site. Why you should...

But it’s not all doom and gloom. Brick-and-mortar retailers like Sephora, Zara, and Nike are bucking the trend. So are e-commerce...

Twin Design / Shutterstock.com In September, Amazon reportedly became the third biggest ad seller in the United States. A new study...

Amazon advertising is proving to be a valuable channel for marketers, with many SMBs looking to increase their ad budgets on the...

NEW YORK – While recent quarterly earnings statements show Amazon’s advertising business is growing, a new survey by Third Door Media,...

Pinterest announced Wednesday the first big refresh for its self-serve Ads Manager tool since its launch in 2016. The company also added...

Forrester forecasts online sales to grow 13.5 year over year. EMarketer pegs e-commerce growth at 16.2 percent, while Internet Retailer...

According to SiriusDecisions, a full 91% of B2B teams that are doing account-based marketing (ABM) see larger deal sizes from their...

Now that everybody on your marketing team is back from their summer distractions, it’s time to get down to serious business – how to make...

Snapchat is rolling out a number of new e-commerce ad options ahead of the holiday shopping season. The company is making Shoppable Snap...

Email marketers, take note and hold on to your inboxes. We’ve reached the long-awaited mobile tipping point. For the first time ever,...

Snapchat is testing a new visual search tool and is partnering with Amazon to launch it. The new feature will make it possible to take a...

Strong early indicators. The robust estimate (up from 13 percent sales growth seen last year) factors in indicators from last holiday...

It’s been two months since the Supreme Court ruled that states can now introduce legislation that will require e-tailers above a certain...

Amazon is set to bring in $4.61 billion from digital advertising this year, according to a new estimate from eMarketer. That only...

Shopify unveiled Monday new tools for their vendors to create augmented reality (AR) experiences. The announcement comes on the heels of...

First, let’s look at why bad ratings and reviews aren’t as problematic as you may think. A 2017 study of more than 1.3 million local...

Instagram is expanding Shopping in Stories globally and launching a Shopping channel in its Explore tab. Since it began testing the...