
4 Profitable Promotions To Attract Holiday Shoppers
Black Friday and Cyber Monday have become synonymous with huge markdowns and, sometimes, below-cost prices. In fact, the entire holiday...

Twitter Introduces Buy Button To Enable In-Tweet Transactions
Twitter took the wraps off its long awaited e-commerce plans today, announcing a test of a Buy button that will enable users to make...

The Holiday Prep That Email Marketers Should Be Doing Now
Last year, sales on Cyber Monday reached $2.29 billion, according to Adobe, demonstrating an increase of 16 percent year-over-year. The...

Improving The Mobile E-Commerce Experience
This article is part of Marketing Land’s Holiday Retailer series. Let’s face it. Mobile shopping, especially on the smartphone, is still...

10 Data Feeds To Integrate With Your ESP
The ability to send relevant emails is based on access to quality data. Data are usually integrated either in real-time (using an API...

5 Data-Driven Lessons In Retention Marketing From E-Commerce Stars
In today’s ultra-competitive e-commerce market, it’s harder than ever to earn and maintain customer loyalty. Yet e-commerce leaders like...

Curalate Brings E-Commerce To Instagram; Nordstrom Is First To Sell
The marriage between social media and e-commerce still isn’t official, but it seems like every week they take a least a few steps closer...

More Twitter E-Commerce Plans Emerge; Payments Startup Stripe Said To Be On Board
Details of Twitter’s long-expected move into e-commerce are continuing to slip out. Re/code’s Jason Del Rey reported today, citing...

4 Ways For Retailers To Maximize Mobile This Holiday Season
Retailers are juggling a complex new landscape as their physical, online and mobile worlds converge. Customers are adopting mobile faster...

Amazon “Buy It Now” Link Shows Up Directly In Editorial Of Bezos-Owned Washington Post
A recent article in the Washington Post critiquing the cover art for a new British version of Roald Dahl’s Charlie and the Chocolate...

Yahoo Launches Yahoo Stores, A Reboot Of Its E-Commerce Platform
Yahoo announced today that it has launched a new version of its e-commerce platform, Yahoo Stores, to give small business owners “a more...

Twitter Drops Another Hint That E-Commerce Could Be Coming Soon
The evidence that Twitter is preparing an in-stream shopping service got another boost this week, when some users noticed a “payment &...

Study: Pinterest Referral Traffic Drives 67% Increase In E-Commerce Revenue
Marketing and analytics solution provider Piqora claims its customers experienced a 67 percent increase in e-commerce revenue from...

Report: “Understanding Customer Behavior” Top Holiday Priority For 66% Of Retailers
During a recent Big Data and Analytics Summit in Chicago, business analytics provider Looker polled more than 125 senior-level retail...

Pinterest Bolsters Its E-Commerce Ties With Shopify Partnership
Pinterest, which for many users serves as an online shopping catalogue, moved further down that road this week, announcing an agreement...

Senators Resuscitate E-Commerce Sales Tax Issue With New Bill
The bill was introduced in the Senate yesterday by Mike Enzi (R-WY), Dick Durbin (D-IL), Lamar Alexander (R-TN), Heidi Heitkamp (D-ND),...

E-Commerce Holiday Preparation – Making A List (And Checking It Twice)
Although it feels early to be talking about the holiday season, anyone in retail will tell you it’s impossible to be too prepared for the...

Removing The Fog From The Marketing Cloud
Consider this: just 20 years ago, a retailer having a website was a huge novelty. Back then, the main purpose was to connect customers to...

The New Shopper Marketing Paradigm Part 3: Solving the Digital Paradox Of Performance
Return On Ad Spend, or ROAS, is a wonderful metric of digital media, but it is ultimately a measure of an acceptable cost of advertising....
























