On Cyber Monday, product page views on e-commerce sites were up 5.5 times the pre-holiday daily average, and conversion rates were more...

Unfortunately, with a surge in orders comes the potential of a huge missed opportunity. Retailers nationwide will lose out on millions of...

According to the National Retail Federation, in-store sales for the holiday weekend proved disappointing, but that doesn’t appear to be...

There may not be a crystal ball (or snow globe) that can predict what will happen during the 2014 holiday season — but marketers need...

Twitter is adding another feature to its fledgling e-commerce stable, today introducing Twitter Offers, which will enable advertisers to...

It’s not yet Black Friday, but this week’s Marketing Land Online Retail Sales Report shows conversions up 6 percentage points over last...

Most paid search teams have probably completed their initial holiday planning and preparation by now. This may include creating a...

You may have heard a few recent comments from the retail and e-commerce industry about turning Black Friday into a shopping event that...

What I haven’t seen much of, however, is integrating proximity marketing with the mobile Web. Why not use location data to send targeted...

This week’s Marketing Land Online Retail Sales Report shows traffic to e-commerce sites taking a significant jump, but shoppers seem to...

If House Speaker John Boehner gets his way, the online sales tax bill is dead. “The Speaker has made clear in the past he has significant...

Without an official way to link social media with e-commerce, businesses looking to use social channels for direct sales are improvising....

This week’s Marketing Land Online Retail Sales Report shows both traffic to e-commerce sites and conversion rates rising, though browsing...

Enhanced Ecommerce is now out of beta in Google Analytics. Google’s overhaul of ecommerce features in Google Analytics is now officially...

In a survey polling 1,000 respondents from 12 different countries, Pitney Bowes discovered online shoppers from Australia (63 percent),...

I love images. Images, as I’ve argued before, are like a secret weapon for conversion optimization. They’re pure, raw, unobstructed...

Many are predicting strong online retail sales this holiday season. Earlier this month, the National Retail Federation released a study...

actively working on a fix for Trusted Stores merchants to be able to display the program’s badge on secure pages. Google began notifying...

This article is part of Marketing Land’s Holiday Retailer series. More evidence that the upcoming holidays could be a good one for online...

In August, we reported on a number of problems site owners were running into when converting their entire sites to HTTPS because various...