Amazon has introduced a new three-pronged approach to reduce the volume of counterfeit products on the site. Project Zero is an...

Target’s looking to strike a balance between scale and quality in taking a new approach to its third-party marketplace. Why you should...

Personalization has become integral to the customer journey and is now a key driver of brand loyalty across all channels. Consumers are...

Amazon Moment’s console rewards platform. Amazon has launched Amazon Moments, a cross-platform solution that allows marketers to create...

With the digitization of consumption patterns, being present on all channels is no longer enough to capture the attention of consumers....

Amazon reported $3.38 billion in advertising revenue for the fourth quarter of 2018 on Thursday, surpassing $3 billion in a quarter for...

Amazon has introduced new metrics that capture insights on new customers that converted from ad campaigns. The “new-to-brand” metrics are...

Holiday shoppers spent more money online than ever before in 2018, according to a 2018 holiday wrap-up out this week from Adobe...

Amazon has added more bid management features for Sponsored Products ads in its advertising interface. The updates take a page from the...

Amazon’s ad business is growing rapidly. With triple-digit growth reported in the last three straight reporting periods, Amazon’s annual...

The downside of a great retail holiday season? The aftermath of booming returns season. The United Parcel Service (UPS) expected to...

Retail is increasingly a stark tale of winners and losers. Holiday 2018 saw the best retail sales (online and off) in six years,...

Sponsored brand ads can appear at the top of Amazon search results in addition to several other spots on the platform. Performance agency...

As marketers, we love to talk about consumers as if they are another species — unique, complicated, demanding and fickle creatures we...

Perhaps nothing drives indecisive holiday shoppers over the purchase line than an offer for free shipping. Especially when paired with...

Amazon reported Cyber Monday was its biggest shopping day in history, beating out this year’s Prime Day sales results and representing...

Amazon’s inventory of superlatives may be running low. The online retail giant had its single biggest day of sales ever on Cyber Monday,...

Pre-Thanksgiving surveys indicated that more people intended to shop online this year than in the past. That sentiment did translate into...

If your brand has an online presence at all, you can’t not worry about its reputation. Today, online reputation management (or ORM for...

Pinterest is giving a handful of brands special gift-finding tools to help with their holiday strategies on the platform. Macy’s, Lowe’s...