
Which trend-setters will shape back-to-school marketing in 2016?
School isn’t even out, but marketers are already finalizing their strategies for the upcoming shopping frenzy that precedes each new...

The loyalty funnel: 3 KPIs for measuring customer retention
retention marketing have become stronger priorities for today’s data-driven marketers. When approaching customer loyalty as a marketer,...

10 tips for successful Pinterest advertising
Pinterest has always been about the sharing and discovery of ideas. It’s also becoming quite the powerful advertising platform to drive...

4 key Facebook trends e-commerce advertisers need to know in 2016
With an increasingly robust international user base, and more direct response-type ad products available than at any point in its...

How to win on Amazon: Tips for successful keyword strategies
Amazon is not only one of the top digital shopping destinations, but it also has become a major search engine for product-related...

Five reasons why GTIN should be your new favorite Google Shopping acronym
There’s a deadline coming up in the wonderful world of Google Shopping. Third Door Media’s paid media reporter Ginny Marvin talked about...

Amazon now offering monthly Prime memberships
Instead of shelling out a $99 annual subscription fee, users now have the option of getting the benefits of the Prime loyalty program —...

Walmart looks to quickly boost online Marketplace inventory, partners with ChannelAdvisor
Walmart Marketplace has integrated with ChannelAdvisor’s marketplace feed and optimization platform. The deal marks the first third-party...

6 remarkably effective ways to get higher conversions on your mobile site
According to Cisco, mobile traffic has grown by a whopping 4,000 times over the last 10 years and an eye-popping 400,000,000 times over...

How I sent Mark Zuckerberg flowers using a Facebook Messenger bot
Today at Facebook’s F8 conference, Facebook CEO Mark Zuckerberg pitched bots within Messenger as the new apps, a universal way people...

Sales rank & fulfillment play a major role in Amazon search visibility
Avid Amazon shoppers may notice some patterns when performing product searches on the retail behemoth. Better-selling products tend to...

5 customer-centric metrics to implement today
Retailers are progressively striving toward customer-centricity, a strategy in which companies seek to maximize financial value by...

Brick-and-mortar revitalizing omnichannel success
Many people originally believed the rise of the internet would result in the extinction of brick-and-mortar shopping. The rationale was...

Amazon expands Pay with Amazon through new Global Partner Program
Amazon has announced a Global Partner Program, which seeks to expand the reach of its payments service. As a practical matter, it makes a...

Retooling mail optimization: how real-time actions put direct mail back into fashion
Before the evolution of digital, direct marketers relied on physical mail as a rewarding channel to drive customer actions, one that they...

Amazon adds 100 new Dash buttons & triples the number of available brands
Brawny, Clorox, Peet’s Coffee, Doritos, Playtex, Red Bull and Starbucks are just a few of the names Amazon listed among the new brands...

A century of celebrating Mom: smart ad strategies for the mother of all holidays
In 1914, Woodrow Wilson signed a bill recognizing Mother’s Day as a national holiday. A century later, the holiday has become much more...

What Amazon understands about offline retail
SEASTOCK / Shutterstock.com One of the more interesting retail stories that has emerged over the course of the last year is Amazon’s...

We’re reaching the tipping point in mobile commerce
Have you noticed what’s going on with mobile? Mobile revenue is at a record high, as more and more consumers use their smartphones to...