Fahad HMay 1, 20192 min readInstagram’s new Shopping from Creators gives influencers access to Checkout for in-app purchasInstagram is rolling out a new Shopping from Creators feature that gives influencers the ability to tag brands they’re wearing in posts...
Fahad HApr 29, 20192 min readShopify adds new Facebook, Snapchat ad buying options from the e-commerce platformShopify is giving Facebook and Snapchat advertisers new ways to purchase ads through its e-commerce platform. On Monday the company...
Fahad HApr 26, 20193 min readAmazon advertising growth slowed again in Q1: Does it matter?Data source: Amazon For a few quarters there, Amazon was posting triple digit growth rates. Then growth slowed to 97% in the fourth...
Fahad HApr 18, 20195 min readWindow shopping 2.0: How visual search is revolutionizing digital fashion retailThe future of fashion retail is e-commerce, but the future of e-commerce is unclear. On the one hand, e-commerce grew 15 percent in 2018,...
Fahad HApr 16, 20192 min readThe retailers and brands delivering first-rate mobile AR experiencesIsabelle Hierholtz, the user strategy director for the AR/VR/XR advisor company Digi-Capital, believes mobile AR advertising offers...
Fahad HApr 10, 20192 min readGoogle Cloud goes after commerce market with Cloud for Retail solutionsGoogle announced the launch of Google Cloud for Retail Wednesday at Google Cloud Next, with a host of new solutions designed for the...
Fahad HApr 10, 20193 min readLush UK bids farewell to social. Will other brands follow suit?Lush UK, a cosmetics company known for its bathing products, dropped a major bomb on Tuesday when the company announced it was bidding...
Fahad HApr 10, 20194 min readHow you can make the most of your YouTube video advertisingIf you’re not already using YouTube videos as part of your marketing efforts, you should be. Researchers have found that a majority of...
Fahad HApr 8, 20192 min readConsumers largely unaware of fake reviews problem on AmazonMultiple sources have concluded Amazon has a growing fake-reviews problem. Yet the majority of consumers appear to be unaware of it,...
Fahad HApr 3, 20193 min readWalmart doubles down on voice grocery shopping with Google HomeYesterday Walmart announced a simplified way for customers to order groceries using voice commands on any device that features the Google...
Fahad HApr 2, 20192 min readNearly 70 percent of online shoppers use Amazon to compare products found on a brand’s websiteA new survey from Episerver discovered 24 percent of online shoppers always compare what they find on a brand or retail website to...
Fahad HMar 26, 20192 min readMcDonald’s to buy Dynamic Yield to personalize drive-through, kiosk, mobile app experiencesIn a bid to fast-track its digital transformation, fast food giant McDonald’s has agreed to acquire AI-powered martech company Dynamic...
Fahad HMar 19, 20191 min readInstagram debuts in-app checkout for e-commerce brandsWhy you should care Instagram has been committed for some time now to making its platform more e-commerce friendly. With the launch of an...
Fahad HMar 18, 20192 min readTeikametrics adds hourly bidding optimization for Amazon advertisingBoston-based Teikametrics announced the addition of an hourly bidding solution for Amazon advertisers using Teikametrics Flywheel...
Fahad HMar 13, 20192 min readAmazon’s streamlines DSP usability as it continues ad biz ramp upAmazon Advertising has improved the user interface and functionality of its Demand-Side Platform (DSP), in keeping with its ambition of...
Fahad HMar 12, 20192 min readWordPress plugin to win back cart abandoners leaves sites open to attackA vulnerability in a WordPress plugin has left e-commerce sites vulnerable, according to a report Monday from Defiant, makers of a...
Fahad HMar 12, 20194 min readMaking the leap from automatic….to intelligent marketing automationMarketing automation has become the lynchpin of successful marketing campaign management, yet many brands struggle to fully maximize...
Fahad HMar 5, 20192 min readRetailers spent nearly 50% of mobile ad dollars in second half of 2018Mobile ad spending share by advertising vertical in second-half of 2018, based on Smaato customer data. Retailers accounted for 49...
Fahad HMar 4, 20192 min readRichRelevance adds deep learning so new products can get recommendedMany recommendation engines rely on patterns of consumer behavior — which are not very useful for new products that have no browsing or...
Fahad HMar 4, 20192 min readPinterest makes Shopping Ads self-serve, launches new Catalogs featurePinterest Catalogs dashboard for retailers. Pinterest announced a new way to showcase products with the launch of Catalogs Monday. The...
