omnichannel strategies; however, the rules of consumer engagement have changed. Many major anchor stores are either closing or...

Everyone dreads that ol’ holiday creep. And I don’t mean the unctuous uncle you see only at Thanksgiving. I’m talking about the...

No website is an accident; everything has been tested thoroughly to deliver optimal outcomes, especially in online retail. The problem is...

underlying motivations of shoppers are important during the holiday season, so are the on-the-ground behavioral trends. This is something...

No marketer needs to be told the value of data in informing and measuring the success of a campaign, but search trend data, in...

I’ve put together a list of seven tips to bring your shopping campaigns to the next level. Tip #1: Use the multiple-campaign method to...

Research indicates that 85 percent of US online consumers like to give repeat business to e-commerce companies that resolve their issues...

mining for customer insights. But an abundance of customer insights does not always lead to more data-driven marketing strategies. The...

The ideal brand relationship is much more than a single experience. It comprises multiple experiences and events that tie the consumer to...

WooCommerce is today adding another tool to its kit. The company is announcing that the AdRoll ad/email retargeting platform is now...

When I was a kid way back in the last century, I remember that one of my parents’ ideas of a fun Friday night was to go grocery shopping....

With PPC prices increasing and Facebook becoming more competitive, organic search traffic can make or break an e-commerce site. However,...

Amazon is getting its feet wet in the car shopping business with today’s launch of Amazon Vehicles. It’s not a car store; you can’t buy...

Honey for bees. Pikachu for Pokémon Go-ers. Ironic eyewear for hipsters. Some things are known attractants. But when you want to lure the...

The dust has more or less settled on last week’s announcement by major discount retailer Walmart that it is buying e-commerce startup...

Walmart has confirmed it is acquiring e-commerce site Jet.com for $3 billion in cash, and an additional $300 million of Walmart shares to...

Amazon is showing again that it’s in an e-commerce league of its own. The e-commerce giant has announced the creation of its own air...

Welcome to Part 3 of my five-part series on managing your online advertising partners in highly regulated industries. I created this...

However, as e-commerce brands reach the saturation point and digital advertising formats mature, the cost per acquisition is increasing....

Keeping online and brick-and-mortar stores in sync is one of the biggest challenges for modern retailers, especially smaller ones. To...