Strategies to maximize retail marketing efforts BEFORE holiday sales events
Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that we may not have prepared for or...
Navigating change in anything is never easy. Change requires of us new ways of thinking and doing that we may not have prepared for or...
In thinking about the upcoming holiday season, I thought it would be interesting to create customer profiles for each family member and...
Amazon released its Q3 2016 earnings report today, announcing $32.7 billion in sales for the quarter — a 29-percent year-over-year...
Incorporating live inventory and pricing data into your ads is an interesting concept and something many companies would like to...
After last year’s record-breaking holiday shopping season, Adobe is forecasting $91.6 billion in online holiday sales — up 11 percent...
Last month, a group of my colleagues attended Shop.org, one of the biggest gatherings of digital retail professionals on the planet. As...
Mobile devices and smartphones have completely changed the way we think, connect and work. Nowhere is this transformation more apparent...
An analysis by Consumer Intelligence Research Partners (CIRP) reports that Amazon Prime has 65 million US members. That’s up from 63...
Amazon has added 66 new Dash buttons to its lineup, bringing the lineup to a total of 226 buttons. Among the new brands and products that...
A recent study from ad tech company Fluent shows that about 40 percent of US consumers plan to make at least one purchase this holiday...
Ninety percent of shoppers say reviews impact their purchasing decisions. They are as good as gold — when they’re real. There’s just one...
Twin Design / Shutterstock.com eBay has launched its second curated marketplace, eBay Collective, with furniture, fine art and home decor...
Knowing how to navigate the waters can mean the difference between a highly successful quarter and one that leaves you feeling that...
Amazon is telling online retailers that are new to its Fulfilled By Amazon shipping service that they won’t be able to send their...
Screens from Urban Airship/Politico Europe’s Brexit updates wallet card “Mobile wallet” conjures up the virtual equivalent of a worn...
hurdle for marketers and advertisers alike. However, with over 100 million monthly active users globally, Pinterest is one channel that...
Criteo, the performance marketing technology firm that got its start in retargeting, has signed an agreement to acquire HookLogic....
Julie Clopper / Shutterstock.com Amazon has taken several steps over the past year to crack down on fake paid reviews on its marketplace....
Last year, Facebook rolled out Shops, which appears to be the social network’s bid to take on Amazon, and now it’s taking aim at the...
In June, Salesforce announced it was buying e-commerce platform Demandware and creating a Commerce Cloud. Today, the marketing/sales tech...