When to launch holiday-themed email campaigns: A playbook for marketers
Holidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic and revenue isn’t a slam dunk. Timing is...
Holidays can be a cash cow for retailers. But converting holiday enthusiasm into traffic and revenue isn’t a slam dunk. Timing is...
This year, I decided to up my Black Friday and Cyber Monday game by researching my purchases in advance, so I knew exactly what deals to...
Black Friday and Cyber Monday are still terms the retail industry uses regularly, but they’re less of an event this year. Amazon and...
The evolving merger of physical retailing and online commerce took another step forward today, with Amazon’s announcement of the launch...
Black Friday took place on a single, in-store day. Today, driven by online shopping’s steady growth and inherent flexibility, Black...
Nevertheless, shoppers now expect coupons and deals to be readily available for their online shopping. In fact, according to research...
After months of planning your marketing strategy for Black Friday and beyond, the holiday shopping season is finally here in full swing....
If you’re an impulsive person, online shopping might be your best friend, worst enemy or a little bit of both. In the past year in the...
holiday season is approaching, and along with it comes the busiest time of the year for retailers around the globe. Black Friday — the...
With Black Friday and the holiday shopping season around the corner, retailers are hoping for a fourth quarter that’s good to them,...
With the most important season for online retailers coming, it’s critical to make sure that your online store is optimized so you’re...
holiday retail season. Holiday spending is expected to reach record levels since the Great Recession — increasing 10 percent since the...
continue to grow, and brick-and-mortar retailers are feeling the heat. There’s plenty of evidence pointing to their survival, so why the...
Jeramey Lende / Shutterstock.com Amazon Prime members are wrapped around the e-commerce giant’s proverbial finger. New data from...
The e-commerce industry spends more on digital advertising than on any other vertical. By the end of 2016, digital ad spend will total...
If you’re not using all the tools in Facebook’s ROI kit in the next few weeks through the busy holiday shopping season, you don’t have...
Believe it or not, email as a service exists. And for the right brands, it’s opening the door to opportunities that bridge the gap...
over $655 billion during the holidays. For the retail industry, the holiday season is a sure-fire source of new customers. New customers...
Your calendar says it’s Tuesday, November 1. Never mind that. As far as Amazon.com is concerned, Black Friday starts today. Yep, the...
Ever seen a brand post a photo of a shirt on Instagram and thought, “I want that. How can I get it?” But then realized in order to get...