
Retailers: The high cost of holiday packages going undelivered
When the treats’ sender in St. Louis made a small error in the ZIP code of the package, intended for her son in Santa Monica, it threw...

2017’s holiday e-commerce sales projected to grow 10% over last year’s holiday season
Based on nine years of aggregate data from mid-sized and large online retailers, NetElixir forecasts this year’s holiday e-commerce sales...

Why your brand should obsess over its customers, not its competitors
But this one isn’t about its latest acquisition, innovation or market share growth. It’s a story about what gave Amazon headliner status...

The holidays hinge on your marketing ecosystem
It’s almost like that first day of fall, when the weather changes, the air gets a little crisper, the wind a little chillier, and the...

Data is the new currency, but are advertisers spending wisely?
Amazon’s foothold in retail, technology and media. Based on the company’s Q2 earnings call, Amazon also expressed significant growth...

TeacherLists.com partners with online retailers to ease headache of back-to-school shopping
This week marks the peak of back-to-school shopping season. If you’re among the parents with children entering grades K through 8, then...

Retailers: Here are the building blocks for winning the digital shelf
Every company that sells online goes through several stages of thought to answer this question. On the data side, perhaps they initially...

New research shows Hispanic millennial shoppers are ‘a driving force’ of US economy
The US Hispanic population includes 59 million Americans, and more than 40 percent are millennials. That means that a wide margin of the...

Amazon orders with 3rd-party sellers will soon be authorized for automatic returns
Amazon has announced a new automatic return policy rolling out October 2 that makes it mandatory for third-party sellers to accept...

Online retail sees continued growth with digital commerce up 14% YoY [Report]
Tracking the online behavior of 500 million global shoppers, Salesforce Commerce Cloud’s Q2 2017 shopping index spotlights the various...

60% of SMBs report half or more of online sales come from Amazon, Jet & eBay [Survey]
According to a recent survey conducted by NetElixir, a majority of SMBs are seeing strong returns on Amazon, Jet and eBay. Surveying 500...

4 deceptive Google Analytics metrics that fool retail marketers
For retailers, popular KPIs include Conversion Rate, Average Order Value and Customer Lifetime Value. KPIs only make up a tiny percentage...

Video: Amazon Spark is already overrun with #sponsored posts
Amazon Spark, the e-commerce giant’s Instagram/Pinterest mashup, is only a couple of weeks old, but it’s already overrun with ads. During...

How to use the power of social media to better market your online store
When you own, run, or look after the marketing for an online store, there are plenty of strategies you can implement to generate...

Five things retailers must do this summer to prepare for holiday shopping
For consumers, the holiday shopping season is a long way away; however, retailers know they need to be gearing up over the summertime to...

Amazon advertising: Beyond Prime Day
Many marketers — especially as the holiday shopping season approaches — are struggling to decide where Amazon fits into their marketing...

Amazon Prime Day’s surprising effects on Google AdWords performance
Prime Day is now Amazon’s largest sales day of the year, growing more than 60 percent YoY and surpassing last year’s Black Friday and...

It’s a pressure-packed holiday season for retail
Retailers can anticipate more of the same when it comes to holiday discounting, as well as wild risks from some brands without much to...

The impact of intermediaries: How brands can close the gap between themselves and consumers
To better understand this widening disconnect, we first need to examine the core of this shift in shopping: a change in the consumer...
























