Fahad HJul 17, 20192 min readEmail and phone communications dominate conversational martech, but chat isn’t far behindConversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer...
Fahad HJul 2, 20192 min readIBM’s Watson Marketing spinoff launches with agile strategyBack in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New...
Fahad HJun 22, 20173 min readCMOs at the wheel: How are they Driving the Modern Marketing Organization?When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how leading chief marketing...
Fahad HJan 11, 20175 min readThe B2I marketing organization: How IBM’s CMO of North America organizes for business-to-indivGlobal Center for Watson IoT in Munich, Germany — Photo © IBM If your company had a population larger than some countries, how would you...
Fahad HDec 8, 20168 min readHow Oracle Data Cloud’s CMO organized to educate customers in a complex category© Oracle Data Cloud Picture it: The demand for your products is seemingly bottomless. But customers’ understanding of your entire...
Fahad HNov 17, 20167 min readFrom looker to booker: How TripAdvisor’s CMO helped steer a content company into an online ret© TripAdvisor Meet Barbara Messing, chief marketing officer of TripAdvisor. Messing has been credited with achieving exponential growth...
Fahad HNov 7, 20167 min readA great American underdog makes a comeback: CMO transforms Arby’s into a fast-food leaderImage credit: Arby’s You may have seen Arby’s recent initiatives, like the spontaneous Pharrell Arby’s hat, the Jon Stewart farewell, the...
Fahad HOct 28, 20165 min readTumi’s chief digital officer shares how his org is built to go ‘beyond incrementality’In an interview with us, Cole shared how he’s organized his team and fostered a culture of honoring unique talents without compromising...
Fahad HOct 24, 20165 min readOrganizing for simplicity: An inside look at Humana’s digital transformationJeff Reid of Humana Reid was brought on to help Humana be more digital in everything they do as they evolved into an integrated health...
Fahad HSep 30, 20166 min readGrubhub’s CMO creates organizational agility to collect diners’ real-time presidential pWhat does food delivery have to do with the presidential debates? Well, up until a few days ago, many would have said nothing. But not...
Fahad HSep 22, 20164 min read“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1Hilton Amsterdam Airport Schiphol (c) 2016 HHonors When we interviewed Geraldine Calpin, the Chief Marketing Officer of Hilton Worldwide,...
Fahad HSep 8, 20166 min readThe 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare DigitalGE Healthcare’s US Life Sciences headquarters in Marlborough, Massachusetts, via the company’s Instagram account. In this look into how...
Fahad HAug 25, 20165 min readFrom great to world-class: How the CMO of Belkin International transformed his organizationBelkin’s booth at the Consumer Electronics Show (CES) was conceived by a former digital-only designer If a consumer can’t speak highly of...
Fahad HAug 11, 20165 min readVisa’s story: When digital transformation begs for organizational changeVisa Digital Skyline in downtown San Francisco for SuperBowl 50. When you think of Visa, what comes to mind? Plastic credit cards? A...
