Email and phone communications dominate conversational martech, but chat isn’t far behind
Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer...
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IBM’s Watson Marketing spinoff launches with agile strategy
Back in April, IBM’s Watson Marketing announced plans to spin off to form a standalone marketing company under the new ownership of New...
CMOs at the wheel: How are they Driving the Modern Marketing Organization?
When we started our column, “Driving the Modern Marketing Organization,” our goal was simple: to showcase how leading chief marketing...
The B2I marketing organization: How IBM’s CMO of North America organizes for business-to-indiv
Global Center for Watson IoT in Munich, Germany — Photo © IBM If your company had a population larger than some countries, how would you...
How Oracle Data Cloud’s CMO organized to educate customers in a complex category
© Oracle Data Cloud Picture it: The demand for your products is seemingly bottomless. But customers’ understanding of your entire...
From looker to booker: How TripAdvisor’s CMO helped steer a content company into an online ret
© TripAdvisor Meet Barbara Messing, chief marketing officer of TripAdvisor. Messing has been credited with achieving exponential growth...
A great American underdog makes a comeback: CMO transforms Arby’s into a fast-food leader
Image credit: Arby’s You may have seen Arby’s recent initiatives, like the spontaneous Pharrell Arby’s hat, the Jon Stewart farewell, the...
Tumi’s chief digital officer shares how his org is built to go ‘beyond incrementality’
In an interview with us, Cole shared how he’s organized his team and fostered a culture of honoring unique talents without compromising...
Organizing for simplicity: An inside look at Humana’s digital transformation
Jeff Reid of Humana Reid was brought on to help Humana be more digital in everything they do as they evolved into an integrated health...
Grubhub’s CMO creates organizational agility to collect diners’ real-time presidential p
What does food delivery have to do with the presidential debates? Well, up until a few days ago, many would have said nothing. But not...
“Stop clicking around!” How Hilton’s CMO rallied a 100-year-old company to No. 1
Hilton Amsterdam Airport Schiphol (c) 2016 HHonors When we interviewed Geraldine Calpin, the Chief Marketing Officer of Hilton Worldwide,...
The 7 pillars of a healthy marketing organization, according to the CMO of GE Healthcare Digital
GE Healthcare’s US Life Sciences headquarters in Marlborough, Massachusetts, via the company’s Instagram account. In this look into how...
From great to world-class: How the CMO of Belkin International transformed his organization
Belkin’s booth at the Consumer Electronics Show (CES) was conceived by a former digital-only designer If a consumer can’t speak highly of...
Visa’s story: When digital transformation begs for organizational change
Visa Digital Skyline in downtown San Francisco for SuperBowl 50. When you think of Visa, what comes to mind? Plastic credit cards? A...
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