Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past....

35 percent of marketers have already brought programmatic in-house, a dramatic increase from the 14 percent reported in 2016. And that’s...

Chicago-based Centro announced that its programmatic ad platform Basis can now show advertisers what creatives performed best at a...

They don’t necessarily expect every engagement (click) to generate a new client. But they do expect that the clicks are coming from...

The rise of digital advertising has brought unparalleled opportunities to target ads and improve performance. With programmatic...

What will programmatic advertising look like in a few years? For Time Inc.-owned Viant, people-based marketing is the trend, and the...

Today, February 15, 2018, is the day Google begins blocking “annoying” or intrusive ads by default in its Chrome browser. Publishers that...

Every marketer, regardless of discipline, has a holy grail in mind. For analysts, it may be having a holistic view of the customer...

It is no secret Facebook has made many changes over the past few months to eliminate low-quality content from its News Feed. At first,...

In a sign that blockchain is picking up steam as a solution to some of digital advertising’s biggest problems, the Interactive...

Last year, Facebook said it would provide all advertisers with reports listing the publishers on whose sites, apps, Instant Articles and...

New numbers from ad exchange OpenX further point to deepening adoption of ads.txt and changing programmatic practices. OpenX reports that...

Eighty percent of sports viewers say they use a computer or smartphone while watching live sports on TV to do things like searching for...

Marketers have lots of choices when it comes to display media; however, the primary choice for many people who are engaged in search...

Big brands have been talking for an awfully long time about “acting nimbly” and instilling a “startup culture.” There’s a recognition...

The digital advertising industry’s got a big problem, and it’s not going away anytime soon. One report estimated that businesses could...

Having analyzed the upcoming General Data Protection Regulation (GDPR) and determined that user consent is “unworkable” for targeted...

It appears that ads.txt is reaching a critical mass among major publishers. A new analysis released by Adform of the top 1,000 global...

On Thursday, Google announced more ways for users to control the Google-served ads they see. The changes will have implications for...

When I first started in advertising, change was incremental, and so was learning. Staying current meant keeping up with the newest ways...