How to use Quora ads for big results in every step of the funnel
Why? Because in one year, Quora allowed me to reach more of my target audience with most of the same features many of the other channels...
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Should marketers own programmatic accounts as they do with SEM & Social?
programmatic media in-house. We’ll talk about the specific pros and cons of doing this later in this article, but for now, it’s important...
SMX Advanced recap: Audience targeting in a privacy-centric world
Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World. The speakers shared new developments in audience...
Facebook enables marketers to set up app event tracking without having to add code
App developers and marketers now have access to a Codeless App Events Setup feature within the Facebook SDK Marketing Kit that lets them...
Traditional TV rolls with the times, remains a viable entertainment channel to both viewers and adve
Yes, I know that TV is just a screen and as such, it will never go out of fashion for advertisers who want to reach an audience. But ever...
Unilever stops working with digital media influencers who buy followers
Unilever Chief Marketing Officer Keith Weed called for more transparency from influencers in a speech at Cannes. “At best it’s...
Google announces new features for retail advertisers at SMX Advanced
Google announced several new advertising features for retailers and brand manufacturers during a keynote discussion with Surojit...
IAB Study: Podcast ad revenues are shooting through the roof — $314M in 2017
A new study released Monday by the Interactive Advertising Bureau (IAB) reveals that podcast revenues in the US have broken records,...
Reddit introduces native autoplay video ads optimized for the site’s recent redesign
Reddit is launching a new video ad product today, rolling out native video ads that autoplay in-feed and are designed for optimized...
LinkedIn rolls out Sponsored Content carousel ads that can include up to 10 customized cards
LinkedIn is rolling out new Sponsored Content carousel ads today that can include up to 10 customized, swipeable cards. The company says...
Ericsson ad division says carrier location data provides it with competitive advantage
Location data is an effective targeting, analytics and audience discovery tool. However, the quality of underlying location data is...
Survey: 87% of mobile marketers see success with location targeting
A new survey of 700 in-house and agency marketers using mobile marketing finds that 87 percent are using location targeting. A large...
IAB Tech Lab unveils a proposed Ads.txt for mobile apps
Last year about this time, the Interactive Advertising Bureau (IAB) Tech Lab launched its ads.txt project to prevent fraudulent selling...
DoubleClick Bid Manager opens up digital audio ad buying globally
As investment in digital audio advertising continues to grow: Google’s DoubleClick Bid Manager is rolling out support globally for buying...
More details on Microsoft Audience Network: Workflows, ad formats & how to target with LinkedIn
Examples of Microsoft Audience Ads Earlier this month, Microsoft announced the launch of the Microsoft Audience Network, accessed through...
WFA demands that advertisers take actions that promote ‘a better marketing ecosystem’
The charter follows a data manifesto issued by the organization earlier this year. Last year, programmatic advertising platforms were...
Ask an #SMXpert: LinkedIn ads and search — The ultimate knockout punch
The Ask the SMXpert series continues the question and answer (Q&A) segment of sessions held at Search Marketing Expo (SMX) West 2018. The...
PulsePoint launches Genome to centralize data for healthcare advertising
PulsePoint is an ad exchange that has begun to focus more directly on the healthcare market in recent years. Now, the New York City-based...
All Apple News publishers can now use DoubleClick for Publishers to serve direct-sold ads
Apple has rolled out the ability for all publishers to use DoubleClick for Publishers (DFP) for ad serving in their Apple News content,...
IAB Tech Lab launches aggregation service for ads.txt
A year ago, the IAB Tech Lab released ads.txt to help stop the sale of counterfeit inventory for ads. The text file, posted on each...
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