Google today launched a new form of expandable display ad that it calls a “Lightbox ad” — it begins as a standard display ad, but expands...

Last month, Google’s famously streamlined white homepage was plastered with something different: an animated banner ad. Since Google has...

Flash back to the 90s to a time when interactive Flash ads were fairly fresh. Do you remember those “shoot the duck” leaderboard banner...

Among the two, Google comes in slightly ahead with 15.4% of the market this year ($2.31 billion), compared to Facebook’s 14.4% ($2.16...

After a beta period lasting a couple of months, the doors are open on the new Facebook Ad Exchange (FBX), which makes the social...

I am sure you have heard the expression “the only constant in life is change”.  If you make a living buying, selling and evaluating...

As with buying stocks, timing is everything when it comes to leveraging data to reach your target audience. Today, brands have the...

Just go ahead and admit it. We’ve all had a fascination with spies since we were kids. That’s why we flock to spy movies like Mission...

IBM does a pretty good job of explaining big data and I’m not one to mess with a good thing. According to the company’s definition, the...

To date, branding has often been associated with billboards, magazine spreads and million-dollar TV spots. In online advertising, this...

Today Google Analytics announced that its tracking code will now enable AdWords customers to create remarketing lists based on certain...

Before choosing a dynamic ad provider, my advice is to consider two sets of criteria so you know you’re getting a truly dynamic solution:...

Over the last 24 months the display ad space has continued to see rapid acceleration of budgets moving through programmatic media buying...

Influencers all over industry are talking about it, but the lack of a definition for engagement in online advertising is creating...

Chairman Tom Bedecarré and Founder and CEO Ajaz Ahmed WPP PLC, the world’s largest advertising company, has added one of the last and...

You can imagine my angst at learning that a three-year-old child’s palate has already ruled out the seemingly infinite varieties of cake...

In the coming weeks, Facebook plans to allow advertisers to begin purchasing its Marketplace ads on a real-time bidding basis. The idea...

There is an abundant amount of digital inventory available to brand advertisers looking to purchase ad space, but what is the best way to...

This Achilles’ heel is starting to pain marketers more than ever now, as their target audiences are engaging with messages on a multitude...

In politics, the act of drawing, reviewing and re-structuring district lines for voting purposes to ensure that like demographics are...