Federated Media Publishing’s Founder Returns To Helm, As CEO Deanna Brown Moves On
stepping down to be replaced by the person she replaced herself — chairman, founder and former CEO John Battelle. Brown joined FMP in...
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New Animated AdSense Format Showcases Ad Headlines
A new AdSense ad format started popping up on websites at the end of last month that puts the emphasis on ad headlines. In the new...
The Mechanics Of Real-Time Bidding
Many newcomers to online ad buying have questions regarding the traffic they can buy through a demand-side platform (DSP). How much does...
64 Percent Of Digital Marketers Plan To Spend More On Social Ads In 2013 [Report]
Many online marketers love social media marketing because it’s traditionally been a free channel for customer outreach and/or customer...
Stark Differences: Social Vs. Search Referrals & Ad Clicking Behavior
The search marketplace is still a relatively young industry, yet the technology and investment communities view it as a mature market. A...
Big Data: Amazon Set To Sell Advertisers On Its Trove Of Consumer Buying Data
reports that after relying on third-party technology and ad exchanges over the past year, Amazon has developed its own in-house...
Federated Media Now Claims Greater Ad Reach Than Yahoo, Microsoft, AOL
claims to be the third largest US ad network according yet-to-be released December data from comScore. November ad network rankings show...
Triggit: Facebook Exchange 36% Better Than Google At Converting Retargeted Users
The company’s in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240%...
UPDATED: Study: Google, Yahoo & Quantcast Ad Networks Supporting Pirate Movie, Music Sites
Which ad networks are — deliberately or inadvertently — contributing to piracy of movies, TV shows and music by running ads on the sites...
Accomplishments, Complaints & Predictions: The Ultimate 2012 Year-End List
I never thought I would write a “Things We Learned” type article because of a dreadful fear that I only recently learned something the...
Element-Level Display Advertising — Evolution In Progress
I believe display advertising is actually in its infancy. There are powerful dynamic variables at work that are creating major challenges...
Google Analytics Features For Google Display Campaigns
If you haven’t married your AdWords account with your Analytics account, now is a good time to take that step forward. Otherwise, you are...
Google Expands “Confirmed Click” Functionality To In-App Smartphone Display Ads
How many times have you accidentally clicked on a mobile display ad, when you meant to hit the adjacent content on that tiny phone...
Click-Only Attribution & The Death Of Common Sense
Back in May, I wrote a blog post documenting the top 10 alternatives to “Last Touch” attribution. Last touch is the common practice of...
2012: The Year Of Ad Targeting
While 2012 isn’t entirely behind us just yet, many exciting things have happened in the digital space over the last twelve months that...
Keyword Themes Or Individual Keyword AdGroups In Google Display — Which Is Better?
What I learned can save you a lot of time, money and frustration. What Are Keyword-Driven Campaigns? Keywords are the most common method...
Two Helpful Add-Ons For Measuring Video Campaign Success
Even with the lean-back nature of online video, it can be a great channel for branding a product or service in the minds of relevant...
Now Playing: Video Ads Arrive On LinkedIn
A new ad type can now be found across LinkedIn’s self-service platform, video ads. LinkedIn Ads users will be able to run a video ad...
Don’t Fall Victim To GDN Placement “Exclusion” Overkill
The foundation for every Google Display Network (GDN) strategy is placements. It doesn’t matter what campaign settings you use or how you...
Search Retargeting Adoption To Accelerate Among Brands And Agencies
Over the last two years, we’ve seen companies develop display solutions that show ads based on the keywords prospects search as they...
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