970×90 ad units, a newly adopted IAB standard size also known as ‘super leaderboards’. The new larger size is designed for ad placement...

Microsoft has launched a new ad format for its Outlook.com email service called VersaTiles. The ads appear in the right rail of the email...

Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques;...

With the third consecutive year of double-digit annual growth, digital advertising revenues hit new records in 2012, according to the...

Image via Magnetic More and more Web browsers are blocking the use of third-party cookies by default, a development which has sparked a...

Like Amazon, Facebook and Google, eBay is sitting on a huge trove of proprietary customer data. reports eBay is following Amazon’s lead...

Advertisers will be charged for an impression only when a user scrolls to the area of the page where the ad is shown. TripAdvisor’s VP...

article, two CMA Communications customers have reported banner ads being injected directly into webpages on popular websites, and they...

There is power in teamwork, but it also takes the right combination to make a great team. In the Google Display Network, combining...

According to eMarketer, mobile advertising will reach $7.29 billion by the end of this year with Google projected to take home more than...

Shopping.com, is rebranding as the eBay Commerce Network. The move marks the site’s transformation from shopping comparison engine to...

For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might...

In last week’s digital display ad earnings report, eMarketer predicts Google will continue to lead Facebook and Yahoo, earning an...

DG MediaMind released the 2012 Global Benchmarks Report, an analysis of more than 600 billion display ad impressions in 2012 from...

Using a cross-section of data from publishers in their network, Chartbeat found that web visitors are only engaged for a few seconds at...

The company has announced that small, self-serve advertisers now have access to the same “advanced” dashboard as bigger spenders, and can...

Premium inventory. What exactly does that mean? We think we all know: it’s that custom ad placement on ESPN.com, or the full-page...

I have a passion for filters, especially in partnership with Excel, the AdWords User Interface (UI) and AdWords Editor. Regardless of...

According to Ad Age, those two companies will have exclusivity for the month of March in their respective categories — Taco Bell for...

One of the most common questions that marketers face in buying display advertising is whether to contact a publisher or ad network...