The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use...

iPhones and iPads accounted for 66 percent of mobile impressions in the Index report. Safari holds over 60 percent of the mobile browser...

Thankfully, there’s a lot to learn from the classic buyer/seller struggles of Agency and Publisher. Yes, there are issues — but there are...

Twitter advertisers have a new tool for promoting their tweets or accounts to very specific areas: US ZIP code targeting. It’s an...

In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic...

The popularity of games has not been lost on the advertiser community. From a market opportunity perspective, the number of gamers...

The latest Index Quarterly Report by Casale Media, which aggregates data from the billions of impressions traded each quarter across...

After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study...

A few months ago, we covered the four strategic phases of lean display advertising. The first phase consists of setting up your initial...

Many industry insiders remember Google’s 2006 AdWords addition of “invalid clicks” and “invalid clicks rate” metrics, which prompted...

Since the beginning of advertising itself, attribution — the science of measuring advertising effectiveness — has challenged marketers....

Microsoft is apparently developing technology that would run on its own devices and platforms including Windows desktops, tablets and...

“As the mobile advertising industry is moving through the trough of disillusionment, more and more mobile advertising companies are...

I have written a lot about what Big Data and Programmatic Marketing really mean (as well as what they do not). As marketers, we spend a...

ActiveCast, a subsidiary of Web Integrated Net Solutions and headquartered in the British Virgin Islands, is suing Google for breach of...

The Yahoo Stream Ads app offers advertisers a self-serve platform to run the CPC-based ads on all devices. Yahoo Commerce Central came...

Upfronts are ginormous, splashy, boozy, star-studded, A-list, steak, lobster and caviar TV blowouts for advertisers, not digital media...

Google is well aware of the challenges both advertisers and SEM agencies face in getting well-designed display ads built. Ads need to be...

“We were frustrated by enterprise ad tools that locked out the bulk of advertisers with $100,000 monthly ad spend minimums,...

A new study by Yieldbot, which sees over a 1.5 billion page views per month come through its publisher analytics platform, looks at the...