The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...

With the depth of attention given to Google’s broken promises lately, the natural-language-processing, sometimes-sponsored-content-identi...

Triggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers...

As a result, most RTB buyers are basically “rookies” in their profession. If you have more than three years of experience in RTB, you’re...

With the incredible amount of data available these days, plenty of brands have figured out how to gather, mine and utilize it to engage...

introducing mobile anchor ads for AdSense publishers to help monetize mobile traffic. The ads are 320×50 banners that appear at the...

received MRC accreditation for its Active View product to measure impressions by viewability. The company then stated that it would be...

ad click and traffic trends over the course of ten days last month, online ad network Chitika discovered Google had the lowest online ad...

Image Ads today, giving advertisers the opportunity to leverage HD images in photo slideshows and image-rich environments for multiple...

Google AdWords is rolling out a new video call help feature using Google Hangouts. According to a post in the Google AdWords Discussion...

Resonate provides insights into users’ values, beliefs, attitudes and voting behaviors in addition to brand connections and product...

The content will be marked as promoted by American Express, along with short pre-roll video ads running ahead of each clip. Twitter and...

Like the MediaVest deal, Razorfish and DigitasLBi will have access to all of Google’s properties including display and mobile networks...

This week, Google has very quietly introduced “In-Market Buyers” in AdWords which allows advertisers to tap into Google’s consumer...

ChargeAds has launched a new automated display advertising platform that the company claims is a “turnkey” tool for publishers. According...

Imagine this scenario: your programmatic marketing campaign was a big success; you hit your goals and now your client wants to know why....

Google has balked at allowing Nielsen’s online campaign reporting  tags to be placed on its sites, which include leading online video...

Based on the corporate IP address, DemandBase identifies the company a web visitor is from in real-time and then, depending on the...

predicting continued growth over the next several years. Much of the growth behind RTB has been from two specific areas: mobile and...

Today, Google announced a new AdSense experiments feature that allows publishers to run A/B tests on ad unit settings including ad types...