Engagement on video was 5x that of standard banners on average, according to a new study from Millennial Media. Advertisers in the...

A new report backs up the IAB’s December recommendation of a 70 percent viewability threshold for campaigns through 2015 as the industry...

Ad technology firm, Rubicon Project, announced Wednesday that it is buying intent-marketing start-up Chango for about $122 million. This...

“Location, location, location,” the long-time axiom of the real estate market — and, more recently, one of the largest trends in online...

In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers....

In the latest outlook on the display advertising market in the US, Twitter and Facebook are poised for growth while the former...

In the first article in this series, I introduced the concept of sharing data in your digital marketing channels. To dive even further...

I love tech and data. In fact, there is nothing I like more than utilizing data to make informed decisions. Magnetic (my employer) has...

San Francisco-based marketing platform Gravity4 has scooped up native retargeting firm Trigitt, also headquartered in San Francisco with...

Four leading online publishers have forged a digital advertising deal in an effort to take back control over their programmatic ad sales...

Four leading online publishers have forged a digital advertising deal in an effort to take back control over their programmatic ad sales...

It has been posited that, in the future, the best advertising content will be created by publishers, not agencies or brands. After all,...

Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during...

With bot fraud infiltrating every corner of the digital advertising landscape, ad tech companies have sprung up to try to combat it....

If you’ve been reading these pages, you’ve heard a lot about omni-channel marketing, data integration, and other tech-driven marketing...

Chukcha / Shutterstock.com Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make...

Digital advertising creativity is flourishing, having undergone a dramatic transformation over the past several years. Gone are the days...

Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl,...

Native advertising featuring Kraft recipes were delivered in email newsletters from Recipe.com. Meredith Corp. has long sold traditional...

What’s good for the goose… Though I am a search engine marketer (SEM) at heart, I’m willing to admit that last-click attribution gives...