
New Study Backs Up IAB’s 70 Percent Viewability Threshold Recommendation
A new report backs up the IAB’s December recommendation of a 70 percent viewability threshold for campaigns through 2015 as the industry...

Rubicon Project Scoops Up Chango
Ad technology firm, Rubicon Project, announced Wednesday that it is buying intent-marketing start-up Chango for about $122 million. This...

Marketing Stats Toolbox: Mobile Activity By City To Keep You Ahead
“Location, location, location,” the long-time axiom of the real estate market — and, more recently, one of the largest trends in online...

Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part
In mid-January, Google opened Gmail Sponsored Promotions (GSP), a new type of ad format that appears in Gmail, to all U.S. advertisers....

Facebook, Twitter To See US Display Revenue Share Rise As Yahoo, Google Slip
In the latest outlook on the display advertising market in the US, Twitter and Facebook are poised for growth while the former...

Amazing Ways Marketers Can Use First-Party Data
In the first article in this series, I introduced the concept of sharing data in your digital marketing channels. To dive even further...

The Data-Driven Art Of Digital Marketing
I love tech and data. In fact, there is nothing I like more than utilizing data to make informed decisions. Magnetic (my employer) has...

Gravity4 Buys Native Retargeting Firm Triggit
San Francisco-based marketing platform Gravity4 has scooped up native retargeting firm Trigitt, also headquartered in San Francisco with...

CNN, FT, Guardian And Reuters Combine Ad Forces Against Google, Facebook
Four leading online publishers have forged a digital advertising deal in an effort to take back control over their programmatic ad sales...

CNN, FT, Guardian And Reuters Combine Ad Forces Against Google, Facebook
Four leading online publishers have forged a digital advertising deal in an effort to take back control over their programmatic ad sales...

Agency Vs. Publisher Smackdown: Who Will Win The Battle To Create Content For Brands?
It has been posited that, in the future, the best advertising content will be created by publishers, not agencies or brands. After all,...

Gmail Sponsored Promotions: Everything You Need To Know To Succeed At Direct Response With GSP, Part
Gmail Sponsored Promotions (GSP) have been around for about two years as a Google beta. The platform has gone through many changes during...

PureClick Gains MRC Accreditation For PPC Click Measurement Metrics
With bot fraud infiltrating every corner of the digital advertising landscape, ad tech companies have sprung up to try to combat it....

DIY Enterprise-Level Marketing Data For Every Size Business
If you’ve been reading these pages, you’ve heard a lot about omni-channel marketing, data integration, and other tech-driven marketing...

Google Now Auto-Converts Flash Display Ads To HTML5 For Mobile
Chukcha / Shutterstock.com Today, Google announced that display ads created in Flash now will be converted automatically to HTML5 to make...

The 3 Ad Creative Types Digital Marketers Need To Master
Digital advertising creativity is flourishing, having undergone a dramatic transformation over the past several years. Gone are the days...

How Marketers Can Drive Seasonal Sales With Intent Data
Each year, marketers look forward to seasonal promotions to drive a spike in sales. Prior to each event — whether it’s the Super Bowl,...

Kraft And Meredith Team Up On Native Ads In Email
Native advertising featuring Kraft recipes were delivered in email newsletters from Recipe.com. Meredith Corp. has long sold traditional...

Has The Attribution Pendulum Swung Too Far Away From Search?
What’s good for the goose… Though I am a search engine marketer (SEM) at heart, I’m willing to admit that last-click attribution gives...