Five years ago this month, I moved from the “traditional” advertising world of television and print into the digital one. In early 2010,...

A recent survey shows that just 25 percent of people were able to identify the brand or product being advertised in online video ads...

Over the past few years, consumers’ opinions of native ads have shifted. While some consumers once perceived native advertising as...

Perhaps it was inevitable that programmatic buying would begin to take off on mobile. After all, mobile advertising is growing faster by...

In Februrary, 2014, Google acquired the small but potent anti-fraud firm spider.io. In 2013, London-based outfit, headed by Douglas de...

Everyone loves a great story — a story that quickly captures your attention, keeps you engaged and speaks directly to you. Today, there...

As the digital advertising industry takes a measured approach to adopting viewability as the standard metric for buying and selling...

Example of a browser infected with ad injectors. More than 3,000 advertisers, including major brands such as Sears, Walmart, Target and...

Afterwards, a digital advertising friend commented on how sad it was that our colleague “wished it was still the good ol’ days.” I...

Creative people in advertising are in the middle of an identity crisis of sorts as programmatic media technology sweeps the industry....

Few people admit to loving online ads, but one thing is clear: Some ads are much more well-liked than others. Consumers prefer ads that...

While “big data” was once seen as a buzzword, the conversation has grown tremendously over the past several years. Data now holds the...

Google has announced plans to make its TrueView ad format available for programmatic video buying in the DoubleClick Bid Manager. Major...

Over the past couple of years, audience marketing, particularly across social and display, has been revolutionized by the real-time...

Denys Prykhodov / Shutterstock.com As the TV heavyweights get ready to debut their fall lineup at the annual upfront presentations, much...

After much planning, AOL has launched ONE, an advertising platform that rolls up all of AOL’s ad tech brands into one access point for...

If data are collected and never acted upon, what is the lost value to your business? Consider this: If the mass of available data were...

eBay’s search engine marketing team used to be famous (infamous?) for what can only be described as SEM carpet-bombing. In the early days...

Microsoft announced Friday that it is changing the default setting for Do Not Track in future versions the company’s browsers. Do Not...

Every week, we get an automated email from one of display ad vendors with this subject line, “Rachel, you could get more clicks by...