Video ad platform Videology now utilizes Nielsen data for combined online/TV targeting
The integration of targeting data from online users and network/cable TV viewers has taken another step closer, with the announcement by...
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Beyond breakthrough: 5 secrets of seek and share advertising
With the proliferation of content and the rise of multi-device, multi-media multi-tasking, it’s harder than ever for ads to break through...
Mobile attribution moves deeper into the material world with Sito Mobile and Go2mobi announcements
Attribution has long been the bugaboo for digital advertising. Without knowing if your ad convinced someone to do something, how do you...
Google launches DoubleClick Dynamic Ad Insertion to personalize TV ads across devices
Daniel Alegre, president of global partnerships at Google, made the announcement Thursday at the NAB Show, the annual event put on by the...
Beacon marketers have new ways around app download requirement
Late last week, Google introduced some valuable security enhancements for its Eddystone beacon format. These new features give developers...
Majority of users frustrated by disruptive ads, aware of ad blocking [Survey]
The cat-and-mouse game between publishers, advertisers and consumers may soon turn into an outright cat fight. A new global consumer...
How to ensure your campaign uses the best-available targeting data
It’s 11:30 a.m., and a reminder notification appears on your desktop. It reads, “Two weeks until campaign launch — ensure data is...
Is an RTB supply crisis looming? Ad buyers and sellers debate
As programmatic has become the buying method of choice for online display advertising — overtaking manual digital ad buying last year,...
New Advrtas ad platform offers “first fully interactive 360-degree rich media ad” with VR mode
A single-screen view of an Advrtas ad An LA-based virtual reality software development company is today announcing a new ad format that...
Google counters header bidding with exchange bidding for Dynamic Allocation
The DoubleCllck logo Google is upping its pushback against header bidding. Today, the tech giant announced on its DoubleClick Publisher...
Google takes on clickjacking
Among its latest efforts to address online display advertising fraud, Google says it has rolled out new defenses against clickjacking....
The future of digital advertising: Ads that look back
We’re all familiar with traditional billboards and Digital Out Of Home (DOOH) screens in locations ranging from New York’s Times Square...
Nielsen launches Marketing Cloud with eXelate infrastructure
A year ago, audience measurement service Nielsen bought the data management platform (DMP) eXelate, which collects and makes available...
Test & validate your HTML5 display ads with new IAB tool
With HTML5 finally supplanting Flash as the creative format of choice for online display ads, the Interactive Advertising Bureau (IAB)...
Marketers mustn’t be afraid to click on ads
There is a lot of chatter in our industry about the negative effects of ad blocking. And while ad blockers present a serious concern for...
Three ways to foster brand devotion in the Age of the Customer
Brands have long relied on loyalty programs to build customer devotion. Rewards programs designed to motivate shoppers to purchase more...
Native ads to make up 63 percent of mobile display ad spend by 2020, Facebook & IHS study finds
A new study on native advertising from Facebook and IHS Inc. accompanies new stats from Facebook on its Audience Network — the mobile ad...
Ad network AdTheorent can now forecast if you’re likely to visit a physical store after seeing an ad
Advertising, attributes and attribution, as depicted on the AdTheorent web site Like anything that purports to tell the future,...
The comprehensive guide to video advertising in 2016
The expanding reach and connectivity of digital video advertising provides marketers with improved outlets for engagement. Increasingly,...
Gmail Ads: Email marketing without the emails
mrmohock / Shutterstock.com Any advertiser interested in growing their business needs to think about the top of the funnel, and the...
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