Taboola teams with AppNexus to sell native placements programmatically
Content discovery platform Taboola has partnered with ad tech firm AppNexus to scale access to Taboola’s native ad inventory. AppNexus...
top of page
Search
Merkle launches addressable ad solution that builds audiences from publisher, advertiser & Merk
This week, Merkle launched its own effort to facilitate addressable ad targeting across a network of premium publishers with a new...
What Microsoft’s acquisition of LinkedIn means for Bing and LinkedIn Ads
On Monday, June 13, software giant Microsoft announced its largest acquisition deal in history, acquiring LinkedIn for $26.2 billion in...
Microsoft’s LinkedIn acquisition represents huge opportunity for Bing Ads
Credit: Microsoft Today, Microsoft announced it will acquire the B2B social media platform LinkedIn for a whopping $26.2 billion in cash....
New AMP ad formats in the works as Google study shows higher eCPMs on AMP
Last week, Google shared the roadmap for developing feature enhancements for the accelerated mobile pages (AMP), including a status...
Build effective consumer relationships with ads that use intent data
Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One of the...
Email marketer Bluecore adds advertising to its resume
Once known as TriggerMail, Bluecore has made its living as a provider of emails that are triggered by user behavior. Today, the New York...
IBM announces Watson-powered ads that think
Welcome to the age of cognitive advertising. IBM’s The Weather Company is today announcing Watson Ads that enable consumers to conduct...
Report: Ad blocking users more than double in a year to almost 420 million globally
In August last year, Adobe and PageFair reported that the global number of ad-blocking users had grown from 21 million in 2009 to just...
Demystifying the display advertising landscape
Display Lumascape. This chart is the most frequently referenced visual I’ve ever seen from people describing the display advertising...
Survata offers first online surveys targeted at second- and third-party user segments
Consumer research firm Survata is now offering a new way to find out. This week, the San Francisco-based company announced the launch of...
Facebook to sunset FBX desktop retargeting in favor of mobile capabilities
LJZ / Shutterstock.com Facebook’s desktop retargeting solution, Facebook Exchange (FBX), will soon meet its end. Facebook’s decision not...
MobileFuse launches a “curated” open platform for selected publishers
Image from MobileFuse New York City-based MobileFuse is partnering with programmatic platform AppNexus to launch a new marketplace, MFX,...
TAG launches “Certified Against Fraud” program
The Trustworthy Accountability Group (TAG) announced Monday that it is launching its “Certified Against Fraud” certification program....
Taykey unveils a free online trend-watcher
A screen from Taykey’s free Trend Pulse New York City-based Taykey makes its living by being trendy. That is, it determines the leading...
Can virtual reality save digital advertising from itself? These companies are betting on it.
Facebook, Samsung, Microsoft and Google, among others, are all betting big on virtual reality and/or augmented reality becoming the next...
Three ways to deliver future-focused digital advertising
Despite last year’s declaration from some industry pundits that the death of digital advertising is here, we think digital advertising...
Tune study: Overwhelming number of mobile users won’t pay even $1/year to avoid ads
Cover of the Tune study Some makers of ad-blocking software pitch the idea that the web was really meant to be a place where users...
Flattr Plus: Publisher savior or unwelcome benefactor?
The publisher’s rescuer has apparently arrived — and in a most unexpected form. A partnership between ad-blocking software provider...
Adobe pumps up its Marketing Cloud
The Adobe Marketing Cloud logo, rendered as 3-D A lot of clouds are changing their shapes this week. Following Salesforce’s updates...
bottom of page