programmatic display can be quite complex regardless of which DSP (demand-side platform) you use to execute your buys. For many years,...

Google AdSense has sunsetted its WordPress plugin this month. Publishers can no longer install it on their sites. As of April 5, 2017,...

What does online brand safety mean in the age of hyperpartisan, sensationalized and fake news content? With programmatic targeting and...

Singtel’s ad tech division Amobee said Wednesday night it has agreed to buy ad tech firm Turn for $310 million. Amobee, which was...

“And remember the tyranny of a blank sheet of paper,” my supervisor added as I turned to leave her office. I was a young account...

Data provider Tru Optik has been busily assembling the ability to target Over-The-Top (OTT) TV audiences with the kind of data that is...

Google announced Tuesday that the Media Rating Council (MRC), the media industry’s measurement monitor, will be auditing YouTube’s...

Arguably, finding the perfect blend of messaging, channel and context to optimize your activity has never been easier. Today, technology...

Outsiders often describe the business of MadTech (marketing and advertising technology) as the “Wild West” — and with good reason. The...

In their never-ending quest to understand which creative works best in an ad, marketers now have another tool. Today, social ad platform...

Publishers Clearing House (PCH) is best known among the general public for its free-to-play, chance-to-win promotional sweepstakes. Among...

Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising and cited as a critical issue in LUMA’s annual State of Digital Media...

And it happened. Voices and viewpoints exploded in the form of websites, podcasts, YouTube channels and more. The long tail of the...

But wait. Was Edelman inbound or not? Hard to say. A replay review will determine if the call stands and the Patriots win — or if the...

Sizmek provides a Programmatic Creative ad-serving solution, where ads are assembled on the fly so that their design and content can be...

The modern landscape of media, advertising and technology — “MAdTech” — has become increasingly muddled. The means by which marketers...

previous article, I explained that — despite being widely viewed as competing advertising channels — TV and digital are, in fact,...

Online advertising, and especially its bulky older brother, “programmatic,” are darlings of the digital marketing world. Even folks who...

Purchased by Time, Inc. last February, ad tech company and Myspace-owner Viant has been focused on developing a people-based platform...

brand safety is a big concern for most businesses. No brand wants its products associated with hate speech, porn or extreme politics,...