Are you grateful for digital?
And because we can get things done quickly, it’s also the worst. The world expects things to be done quickly — and all the while, we’re...
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Pay-per-visit mobile ad model uses AI to predict store visitation
UK-based location-data platform Blis is introducing a predictive ad model that will charge advertisers exclusively on a pay-per-visit...
Header bidding: What marketers need to know
In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private...
Major US brands now pulling ads from YouTube & Google over extremist content
Twin Design / Shutterstock.com Like dominoes falling, more brands are pulling their ads from YouTube and Google display ad network over...
Facebook adopts header bidding to make its ad network more competitive with Google’s
Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals...
Adobe launches a super-cloud to manage customer experience
Adobe is gathering its clouds and making more. This week, the company unpacked a truckload of announcements at the Adobe Summit digital...
Google announces new brand safety controls for display & video advertisers
A day after Matt Britton, Google’s EMEA head of operations, apologized for advertisers’ ads appearing adjacent to extremist content —...
A digital marketing CEO’s prescription to cure advertising fraud
hit a fever pitch. We see marketers increasingly demanding accountability for their digital media spends and looking for transparent and...
ANA calls for independent audits of ads in the ‘walled gardens’
All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today...
MediaBrix – now Receptiv – adds programmatic video marketplace and DMP
A Receptiv in-app ad, where a user “unlocks” a message and then gets rewarded (after returning to the app) Mobile marketer MediaBrix is...
Surprise: Only 12% of top websites are using header bidding
In the world of digital advertising, header bidding hit superstar status in the last year or so. But a new report from New York...
Adblock Plus names independent Acceptable Ads Committee
Adblock Plus’s parent company, eyeo, is transitioning the Acceptable Ads program to an independent group. The Acceptable Ads Committee...
With cost per visit, xAd brings search-like performance to mobile advertising
Location-based marketing platform xAd is doing something radical. The company is offering a new “cost per visit” (CPV) mobile ad model...
Publishers must start proactively fighting fraud and non-human traffic
$8.2 billion each year, according to the Interactive Advertising Bureau. So what is the industry doing to address this massive crime? To...
Ad-blocking concerns shift to the video ad industry
The media storm around ad blocking may appear to have subsided somewhat, but the obstruction this phenomenon has implanted in the online...
Study: Ads in editorial stream beat search, social for visibility and recall
Mobile brand agency Kargo has published a study that argues “premium editorial” digital environments are more effective for brand ads...
Still not sold on native advertising? 3 benefits you should know about.
better CTR (click-through rate) and higher leads. Native advertising has been used for years, but not all advertisers and marketers are...
How to fight against online ad fraud (in 6 steps)
The best an agency can do, for now, is keep this percentage as low as possible. The current accepted benchmark of around 10 to 15 percent...
Why search will save TV
Cord cutting, the death of TV and digital disruption are always hot topics. Agencies and marketers constantly talk about how TV is being...
How bots ruin on-site experiences for real humans
From the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now...
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