And because we can get things done quickly, it’s also the worst. The world expects things to be done quickly — and all the while, we’re...

UK-based location-data platform Blis is introducing a predictive ad model that will charge advertisers exclusively on a pay-per-visit...

In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private...

Twin Design / Shutterstock.com Like dominoes falling, more brands are pulling their ads from YouTube and Google display ad network over...

Long story short: Facebook’s ad network is challenging ad networks run by Google and others to see who can get publishers the best deals...

Adobe is gathering its clouds and making more. This week, the company unpacked a truckload of announcements at the Adobe Summit digital...

A day after Matt Britton, Google’s EMEA head of operations, apologized for advertisers’ ads appearing adjacent to extremist content —...

hit a fever pitch. We see marketers increasingly demanding accountability for their digital media spends and looking for transparent and...

All “walled gardens” need some windows. That’s the essential message from the Association of National Advertisers (ANA), which today...

A Receptiv in-app ad, where a user “unlocks” a message and then gets rewarded (after returning to the app) Mobile marketer MediaBrix is...

In the world of digital advertising, header bidding hit superstar status in the last year or so. But a new report from New York...

Adblock Plus’s parent company, eyeo, is transitioning the Acceptable Ads program to an independent group. The Acceptable Ads Committee...

Location-based marketing platform xAd is doing something radical. The company is offering a new “cost per visit” (CPV) mobile ad model...

$8.2 billion each year, according to the Interactive Advertising Bureau. So what is the industry doing to address this massive crime? To...

The media storm around ad blocking may appear to have subsided somewhat, but the obstruction this phenomenon has implanted in the online...

Mobile brand agency Kargo has published a study that argues “premium editorial” digital environments are more effective for brand ads...

better CTR (click-through rate) and higher leads. Native advertising has been used for years, but not all advertisers and marketers are...

The best an agency can do, for now, is keep this percentage as low as possible. The current accepted benchmark of around 10 to 15 percent...

Cord cutting, the death of TV and digital disruption are always hot topics. Agencies and marketers constantly talk about how TV is being...

From the rugged alleys of Sweetwater to Facebook feeds filled with fake news, the impact of bots has never been greater. With bots now...