Apple has announced that the next version of Safari in macOS High Sierra, coming out this fall, will include Intelligent Tracking...

Among the announcements coming out of Apple’s WWDC developer conference is news that Safari will prevent cross-site tracking. Apple...

Two years ago, in response to the rise of ad blocking, Google’s head of ads and commerce Sridhar Ramaswamy said the industry needed to...

To date, header bidding has mostly focused on providing publishers of websites with a way to conduct a unified auction for buyers of...

Regardless of exactly when, it seems inevitable that all TV will eventually be bought programmatically. Traditional TV advertising has...

In April, The Wall Street Journal reported that Google was going to introduce an ad blocker into Chrome. On Thursday, the publication...

Some in the industry argue that ad-blocking is motivated primarily by user experience issues (page speed, data usage) rather than by...

There are a variety of ways to solve the ad tech transparency problem. But, for a new ad exchange, it comes down to combining an old...

I recall an amazing chart I saw a few years ago about the decline in newspaper advertising revenue. Here it is: If you’re like me, what...

The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display...

While a digital ad needs to be clear to make the sale, the digital ad industry has been racking up zillions of sales in ad placements...

27 percent since the beginning of 2017, the fact that publishers such as The Guardian have removed their inventory from the platform...

Quora, the place to get answers to questions on just about any topic you can dream up from people who know about it, has now opened its...

Called ads.txt, the solution enables publishers to declare publicly which sellers are authorized to sell their inventory in a file posted...

“Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon...

Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people claiming that the sky is...

“I’m shocked, shocked to find that my ads are running adjacent to questionable content!” Just as it defies credibility that good Captain...

In late 2015, London-based affiliate marketing network Skimlinks announced a programmatic targeting service for advertisers called...

After a public comment period, the IAB Tech Lab has updated and ratified the standard for creating dynamic content ads, first introduced...

programmatic advertising, there have been many evolutions. If Programmatic 1.0 was best represented by companies using the Right Media...