
WWDC: Safari will block third-party ad trackers from following users around the web
Among the announcements coming out of Apple’s WWDC developer conference is news that Safari will prevent cross-site tracking. Apple...

Google confirms it will start blocking ‘annoying’ ads on Chrome next year
Two years ago, in response to the rise of ad blocking, Google’s head of ads and commerce Sridhar Ramaswamy said the industry needed to...

AOL launches SDK-based header bidding for mobile apps
To date, header bidding has mostly focused on providing publishers of websites with a way to conduct a unified auction for buyers of...

The future (and present) of programmatic TV
Regardless of exactly when, it seems inevitable that all TV will eventually be bought programmatically. Traditional TV advertising has...

Report: Google’s Chrome ad blocker coming to both PC and mobile ‘within 6 months’
In April, The Wall Street Journal reported that Google was going to introduce an ad blocker into Chrome. On Thursday, the publication...

Survey shows US ad-blocking usage is 40 percent on laptops, 15 percent on mobile
Some in the industry argue that ad-blocking is motivated primarily by user experience issues (page speed, data usage) rather than by...

For emerging ad exchange NYIAX, it’s back to the future
There are a variety of ways to solve the ad tech transparency problem. But, for a new ad exchange, it comes down to combining an old...

The calm before the storm: Why media channels die quickly
I recall an amazing chart I saw a few years ago about the decline in newspaper advertising revenue. Here it is: If you’re like me, what...

Google launches ads measurement system for cross-device campaigns on YouTube, DoubleClick, GDN
The ads measurement system that Google initially created for analyzing YouTube campaigns now includes data from the Google Display...

Why some ad tech vets have doubts about Havas’ new transparency platform
While a digital ad needs to be clear to make the sale, the digital ad industry has been racking up zillions of sales in ad placements...

Publishers: Tell your users what they’re getting out of viewing ads
27 percent since the beginning of 2017, the fact that publishers such as The Guardian have removed their inventory from the platform...

Quora’s ads platform is out of beta and available globally
Quora, the place to get answers to questions on just about any topic you can dream up from people who know about it, has now opened its...

To purge fake ad sellers from digital advertising, IAB Tech Lab launches ads.txt
Called ads.txt, the solution enables publishers to declare publicly which sellers are authorized to sell their inventory in a file posted...

At IAB Programmatic Symposium, digital advertising looks to grow up
“Like Tom Hanks [in the movie ‘Big,’], we have to grow up.” That’s how Michael Barrett, president and CEO of ad tech firm Rubicon...

Ad fraud detection: A guide for marketers
Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people claiming that the sky is...

4 reasons why digital context matters
“I’m shocked, shocked to find that my ads are running adjacent to questionable content!” Just as it defies credibility that good Captain...

Skimlinks can now ‘pre-target’ users down to a product category
In late 2015, London-based affiliate marketing network Skimlinks announced a programmatic targeting service for advertisers called...

IAB Tech Lab releases final Dynamic Content Ad Standard
After a public comment period, the IAB Tech Lab has updated and ratified the standard for creating dynamic content ads, first introduced...

What will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenue
programmatic advertising, there have been many evolutions. If Programmatic 1.0 was best represented by companies using the Right Media...