The state of mobile ad blocking: what the internet giants are doing to prevent (or enable) it
There is a tweet circulating right now, by a Twitter user named Ben Chase, that has clearly struck a chord. Though Chase has fewer than...
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Attributing affiliate value: Looking beyond consumer journey position
The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending...
IAB Tech Lab releases MRAID 3.0 for creating in-app rich media ads across platforms
The IAB Tech Lab announced the release of MRAID 3.0 on Thursday. This version of the Mobile Rich Media Ad Interface Definitions builds on...
Google goes after mobile native advertising with new AdSense formats
Google is plugging the hole that has remained a key weakness in mobile advertising: native ads. On Wednesday, the company announced the...
TAG launches tool to help keep ads off apps that pirate content
The Trustworthy Accountability Group, a trade organization aimed at keeping fraud and other criminal activity out of digital advertising,...
IAB Tech Lab issues final ads.txt specs to authenticate verified digital ad sellers
The IAB Tech Lab has released the final specifications of the initial version of ads.txt, a tool designed to keep counterfeit and...
7 things marketers need to know about Google’s Smart display campaigns, direct from Google
When it comes to digital marketing, efficiency is the name of the game. You’re busy, and there’s a never-ending task list filled with...
Innovid now screens inventory for HTML5 video ads for the first time
At the risk of sounding melodramatic, Flash video ads have only days to live. On Monday, July 3, the steady death march for the...
On the internet, advertisers want to know if you’re really a dog
In 1993, as the commercial internet was being born, one New Yorker cartoon in particular seemed to capture the essence of this new...
Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-les
Independent publishers have long been rivals competing for ad dollars. Increasingly, though, they are seeing the value in combing forces....
Is retargeting dying?
Third-party cookies have become the black sheep of digital advertising. Apple’s Safari browser has blocked them. Google’s Chrome — now...
Twitter rolls out new apps; iOS versions support Apple’s ad blockers
Twitter is cleaning up its look and enabling people to clear out ads on web pages opened within its iOS apps. On Thursday, Twitter began...
IAB: 2017 Q1 is 7th straight with double-digit growth in US digital ad revenues
Digital ad revenues in the US jumped 23 percent year over year to $19.6 billion. That’s the seventh consecutive quarter to see...
37% of consumers say ads placed next to offensive content impact brand perception
In March, Google faced a firestorm from brands after an investigation by The Times of London revealed Google Display Network and YouTube...
Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists
Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of...
PowerInbox launches premium email ad network
Since 2013, PowerInbox has provided an ad network for media publisher emails called RevenueStripe. Now, the New York City-based company...
The adChain blockchain launches to rescue ad tech
Blockchain technology took another step this week toward helping ad tech solve its problems, with the private beta launch of adChain by...
Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers
Sharethrough, the native advertising SSP, has launched Unified Auction features in its Sharethrough for Publishers platform. The features...
The brand safety problem is bigger than the news cycle — and so are the solutions
yanking their ads from YouTube earlier this year (what amounted to 5 percent of its total advertisers), all corners of the digital...
What marketers need to know about the Apple WWDC announcements [Podcast]
Browsers have become a battleground for ads, and Apple announced its latest salvo this week at their annual WWDC (Worldwide Developers...
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