A new report from unified marketing analytics system Singular provides a look at the use of mobile ad fraud prevention by marketers and...

Still, the power of an advertisement is diminished when the consumer realizes it is an ad. When Peyton Manning won the Super Bowl in...

Step by step, internet-based TV programs are becoming full-fledged citizens of the digital ad ecosystem. The latest step is a partnership...

A London-based company has come up with a way to target ads that can satisfy both marketers and GDPR. The central problem is that...

“Video killed the radio star, video killed the radio star, we can’t rewind we’ve gone too far.” First released in 1979, the famous tune...

In July, when Procter & Gamble reported its quarterly earnings, the company said slashing digital ad spend by $140 million had “no...

Ad blockers have already had a huge impact on the digital landscape. This impact could only grow larger if the popularity of blocking ads...

Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the...

backlash against fraud, waste and abuse in digital. While welcome, this development is long past due and may be too late. As Forbes noted...

The UK arm of the Interactive Advertising Bureau (IAB UK) has launched a new program aimed at reducing ad fraud, improving user...

The machine learning-driven solution aims to target consumers deemed likely to be influenced by advertising and limit spending on users...

The news over the last several weeks and months has highlighted how the Russian government engaged in a multiplatform social media,...

Adobe’s Advertising Cloud is out this week with its first mobile app, which the company says is the only app that can manage advertising...

Three of the big industry trade groups representing the digital advertising ecosystem are hoping to gain support for a “self-regulatory”...

In January, Time, Inc.-owned ad tech firm Viant bought demand side platform (DSP) Adelphic. Adelphic was born as a mobile-focused ad DSP,...

Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so much...

The only things holding back the flood of ad blockers on mobile are technological limitations, said Sridhar Ramaswamy, senior vice...

In a rare joint appearance, Google executives Philipp Schindler, chief business officer, and Sridhar Ramaswamy, SVP of ads and commerce,...

Google is laying the groundwork for turning the love-hate relationship many publishers have with the company into a love-love...

rise of ad blocking has placed new emphasis on creating ads which preserve the user experience. From the Google and Facebook-led...