Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to...

Spoiled for choice Don’t get me wrong. I love data as much as the next digital media and advertising guy, but I am growing increasingly...

report in 2015 to demystify the world of fraudulent advertising online. They listed 16 versions of ad fraud including: non-browser user...

I hope to keep you learning, thinking and improving so you can hit marketing home runs and get the raises and promotions you deserve. So...

Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the...

Humans are programmed to find a story in everything we see. Every picture, word or sentence, no matter how simplistic, is imbued with...

adopt personal marketing. I define personal marketing as the ability within a programmatic media-buying context to customize audience...

You spot someone reading a tablet over lunch at a sidewalk café. Would you walk up, wordlessly place your flyer right over the screen on...

The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers...

Since its invention, advertising has always been about scale. The largest advertising platforms, whether they are TV, print or digital,...

There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent viewability...

“Say that again?” I asked, startled. “We don’t pre-test our advertising,” repeated the Fortune 50 marketer. I convinced myself I was...

Gil C / Shutterstock.com A few weeks ago, at the Cannes Lions International Festival of Creativity, attendees buzzed about Grand Prix...

Gil C / Shutterstock.com Attendees and speakers at the Cannes Lions festival in June found ad blocking to be one of the key topics of...

When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one...

Last month, I wrote about how the demise of digital is overblown. The industry is indeed healthy and thriving, and its future is as...

In an article published by Fortune Magazine in September 2015, 27 percent of Chinese shoppers said they draw inspiration for fashion and...

Programmatic advertising already accounts for nearly 60 percent of US digital display ad spending, according to a recent eMarketer...

programmatic buying. Before you dive into the online tutorials and start on-boarding programmatic for your marketing team, let me give...

It’s no shock that advertisers spent $7.9 billion on native ads in 2015 — a number that’s expected to soar to $21 billion in 2018. Mobile...