How digital advertising will change with today’s political climate
Hey ______, Are you aware that an ad for your company, with your name on it, appears on Breitbart’s home page? Screen shot attached....
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My first CES: What I saw, learned and questioned
Consumer Electronics Show in Las Vegas for the first time. I work in Business Development and Innovation at the Ad Council and was...
Responsive ads for the Google Display Network: 6 months in
At the Google Performance Summit in May 2016, Google announced responsive ads for display, which subsequently rolled out to advertiser...
How programmatic and header bidding will disrupt all media in 2017
Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is...
10 behavioral science principles for great digital creative
“In an information-rich world,” he said, “the wealth of information means a dearth of something else: a scarcity of whatever it is that...
Industry consolidation and programmatic’s power: 2 hot topics explored by the top 10 display a
The year’s most popular Display Advertising column is a story whose end hasn’t yet been written, as we go into 2017 not knowing whether...
5 things you should know about the Google Display Network, direct from Google
As we move into the last few weeks of 2016, I’ve been feeling reflective. (Blame it on the eggnog.) Looking back, this was a big year for...
Predictions for the digital advertising industry in 2017
IAB/PwC Internet Advertising Revenue Report, “across desktop and mobile, digital video generated the greatest gain of any format.” And...
First you thought your brand dollars were safe… then fake news happened
Fake news has been dominating the post-election political conversation in recent days. However, while the focus on fake news has been...
Digital or TV? The false dichotomy in advertising
With each team using their annual sales periods — the TV Upfronts and the digital NewFronts — as an opportunity to cast doubt on the...
How you should be leveraging native ads in 2017
native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native...
The future of digital advertising creativity and how to get ready
“So what does this mean for advertising creativity?“ I had been presenting the “MAdTech” mash-up — the intersection of media, advertising...
A different view on viewability
After reading Google’s report that 56 percent of digital ads marketers paid for never had a prayer of being seen by an actual consumer,...
As Facebook Audience Network broadens, what does it mean for your campaigns?
Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...
The insider’s guide to choosing a programmatic buying platform
The benefits of programmatic are clear: Using data and technology increases efficiency and improves campaign performance. The next big...
Authentic storytelling: 5 rules for the new frontier of marketing
In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the ones that...
Why building relevant ads in a cookie-free world comes down to context
According to a Millward Brown survey exploring video — the ad format of the moment — 41 percent of respondents are receptive to ads...
5 fundamentals of digital advertising every marketer should know
When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy of...
Viewability is a big part of the journey, but it’s not the destination
As at any major consumer brand at the time, those of us on the digital team wanted a bigger slice of the marketing budget pie. “More...
The evolution of the programmatic superchannel
Six of one, half a dozen of the other? If you can’t distinguish between multichannel and omnichannel, don’t be embarrassed. A lot of...
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