How to keep your brand message from being hijacked by surrounding content
pulling millions of dollars in marketing budget from YouTube after an investigation revealed that ads were appearing adjacent to...
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The Brand Safety Industrial Complex: Does anyone benefit from making things safer?
Fifty-six years ago, President Eisenhower warned that the “military-industrial complex” was creating a “disastrous rise of misplaced...
Are you grateful for digital?
And because we can get things done quickly, it’s also the worst. The world expects things to be done quickly — and all the while, we’re...
Header bidding: What marketers need to know
In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private...
A digital marketing CEO’s prescription to cure advertising fraud
hit a fever pitch. We see marketers increasingly demanding accountability for their digital media spends and looking for transparent and...
Publishers must start proactively fighting fraud and non-human traffic
$8.2 billion each year, according to the Interactive Advertising Bureau. So what is the industry doing to address this massive crime? To...
Still not sold on native advertising? 3 benefits you should know about.
better CTR (click-through rate) and higher leads. Native advertising has been used for years, but not all advertisers and marketers are...
How to fight against online ad fraud (in 6 steps)
The best an agency can do, for now, is keep this percentage as low as possible. The current accepted benchmark of around 10 to 15 percent...
Why search will save TV
Cord cutting, the death of TV and digital disruption are always hot topics. Agencies and marketers constantly talk about how TV is being...
Whitelists vs. blacklists for programmatic media
programmatic display can be quite complex regardless of which DSP (demand-side platform) you use to execute your buys. For many years,...
The tyranny of a blank page: Why creative matters most
“And remember the tyranny of a blank sheet of paper,” my supervisor added as I turned to leave her office. I was a young account...
The 4 truths of programmatic marketing
Arguably, finding the perfect blend of messaging, channel and context to optimize your activity has never been easier. Today, technology...
How to spice up your TrueView audience strategy on YouTube
A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to...
The evolution required to achieve a sustainable online ecosystem
Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising and cited as a critical issue in LUMA’s annual State of Digital Media...
Pop the personalization filter bubbles and preserve online diversity
And it happened. Voices and viewpoints exploded in the form of websites, podcasts, YouTube channels and more. The long tail of the...
What if Super Bowl commercials were like digital ads?
But wait. Was Edelman inbound or not? Hard to say. A replay review will determine if the call stands and the Patriots win — or if the...
Best of both: Making TV and digital work in unison
previous article, I explained that — despite being widely viewed as competing advertising channels — TV and digital are, in fact,...
What does Medium.com’s profit model pivot say about the future of online advertising?
Online advertising, and especially its bulky older brother, “programmatic,” are darlings of the digital marketing world. Even folks who...
Why B2B marketers should care about whitelisting
brand safety is a big concern for most businesses. No brand wants its products associated with hate speech, porn or extreme politics,...
How digital media won the White House for an ‘analog’ audience
Recently in my opening remarks at The 614 Group’s Brand Safety Summit, I pointed out that while Donald Trump claims the media hates him,...
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