pulling millions of dollars in marketing budget from YouTube after an investigation revealed that ads were appearing adjacent to...

Fifty-six years ago, President Eisenhower warned that the “military-industrial complex” was creating a “disastrous rise of misplaced...

And because we can get things done quickly, it’s also the worst. The world expects things to be done quickly — and all the while, we’re...

In previous articles, we navigated the digital display advertising “stack,” starting with direct orders, programmatic direct, private...

hit a fever pitch. We see marketers increasingly demanding accountability for their digital media spends and looking for transparent and...

$8.2 billion each year, according to the Interactive Advertising Bureau. So what is the industry doing to address this massive crime? To...

better CTR (click-through rate) and higher leads. Native advertising has been used for years, but not all advertisers and marketers are...

The best an agency can do, for now, is keep this percentage as low as possible. The current accepted benchmark of around 10 to 15 percent...

Cord cutting, the death of TV and digital disruption are always hot topics. Agencies and marketers constantly talk about how TV is being...

programmatic display can be quite complex regardless of which DSP (demand-side platform) you use to execute your buys. For many years,...

“And remember the tyranny of a blank sheet of paper,” my supervisor added as I turned to leave her office. I was a young account...

Arguably, finding the perfect blend of messaging, channel and context to optimize your activity has never been easier. Today, technology...

A 2016 study by comScore showed that adults are 30 percent more likely to choose online video over TV when given a choice of where to...

Gartner’s 2016 Hype Cycle for Digital Marketing and Advertising and cited as a critical issue in LUMA’s annual State of Digital Media...

And it happened. Voices and viewpoints exploded in the form of websites, podcasts, YouTube channels and more. The long tail of the...

But wait. Was Edelman inbound or not? Hard to say. A replay review will determine if the call stands and the Patriots win — or if the...

previous article, I explained that — despite being widely viewed as competing advertising channels — TV and digital are, in fact,...

Online advertising, and especially its bulky older brother, “programmatic,” are darlings of the digital marketing world. Even folks who...

brand safety is a big concern for most businesses. No brand wants its products associated with hate speech, porn or extreme politics,...

Recently in my opening remarks at The 614 Group’s Brand Safety Summit, I pointed out that while Donald Trump claims the media hates him,...