Icebergs are deceptive. Their icy peaks jut out of frigid waters, revealing only a fraction of their volume. What appears to be a small,...

Clearly, we have an industry awash with talk about programmatic marketing and big data. But what is real, and what is BS? What practical...

I’ve been in the digital advertising and technology business since the 1990s, and since day one, I’ve heard two refrains over and over...

In my last column, I analyzed the limitations of cookie-based behavioral targeting for locally-focused advertisers. As demonstrated in...

Scanning the agendas at this year’s search trade shows as well as popular articles on the industry’s leading search websites, it is...

As an advertiser, there is no better way to purchase massive amounts of online display ad inventory than directly from publishers or ad...

Image via shutterstock Take a look around any marketing department today, and you’re likely to find clusters of marketers responsible for...

TV advertising is one of the most effective means of increasing brand awareness; and, despite the heightened use of ad-skipping devices,...

Having worked at a self-serve demand side platform (DSP) for over 2 years, one of the most common questions I get when trying to explain...

Professional stand-up comedians are known to practice their routines with smaller audiences in preparation for their big shows and HBO...

Marketing technologies and strategies are like a runaway train these days — if you blink, you’ll probably miss the latest techniques;...

Image via Magnetic More and more Web browsers are blocking the use of third-party cookies by default, a development which has sparked a...

There is power in teamwork, but it also takes the right combination to make a great team. In the Google Display Network, combining...

For marketers that want to run online display ad campaigns, choosing between direct channels and real-time bidding (RTB) platforms might...

Buying display ads through an ad tech platform is like a box of chocolates. You never know what you’re gonna get – and this can be...

Premium inventory. What exactly does that mean? We think we all know: it’s that custom ad placement on ESPN.com, or the full-page...

I have a passion for filters, especially in partnership with Excel, the AdWords User Interface (UI) and AdWords Editor. Regardless of...

One of the most common questions that marketers face in buying display advertising is whether to contact a publisher or ad network...

Data is so often discussed and so very misunderstood! Data is nothing more than values of qualitative or quantitative variables. It turns...

Image via iStockphoto used under license According to a recent comScore study of a dozen major brands, including Allstate, Ford and...