We recently surveyed comScore’s top 250 publishers to get a sense of their attitudes and readiness regarding viewability. The survey,...

In my current role leading the sales organization at Simpli.fi, I have the pleasure of interacting with all levels of media buyers...

In last month’s column (WTF Is A Cookie, Anyway? Do You Really Know, Or Just Think You Do?), I covered the basics of cookies and touched...

There have been a flurry of recent articles stemming from a new study by Digital Advertising Alliance (DAA) about how ad value spikes...

Nothing has evolved more in online marketing than the way we identify and target users. Just a few years ago, segmentation of publishers...

Bob Hoffman is an advertising legend — a seasoned ad executive who has gained a reputation as one of the most influential advertising...

This month’s column was inspired by a very brave CMO who bluntly asked, during a recent conversation, “WTF is a cookie, anyway?” This...

In our industry, we acknowledge the longstanding rub between the quant and the qual. We know that the math and the creative imagination...

I don’t think it’s news to anyone that there is more readily-available audience data than ever before. “From the dawn of civilization...

Web surfers aren’t going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message,...

What was on the minds of Display Advertisers in 2013? RTB? DSPs? DMPs? Indeed, it was all of these acronyms, which you can clearly see...

The fundamental evolution in display advertising, ushered in by real-time bidding (RTB) technology, is the concept of buying audiences as...

Today, Twitter and several platform providers announced the official launch of Tailored Audiences, giving marketers the ability to target...

With the incredible amount of data available these days, plenty of brands have figured out how to gather, mine and utilize it to engage...

Congratulations! You’re now fully entrenched in the holiday shopping season. Of course, we know the majority of marketing campaigns were...

Imagine this scenario: your programmatic marketing campaign was a big success; you hit your goals and now your client wants to know why....

predicting continued growth over the next several years. Much of the growth behind RTB has been from two specific areas: mobile and...

The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use...

Thankfully, there’s a lot to learn from the classic buyer/seller struggles of Agency and Publisher. Yes, there are issues — but there are...

It’s been reported that Google is working on its own online identifier system, called AdID, which could replace the third-party cookies...