Data are wonderful things. Properly applied, data can provide insights into where to trim budget and where to increase it. Data will...

New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes...

While many schools have recently let students out for summer break, back-to-school (BTS) shopping is already top of mind for marketers....

Standard ad formats are the backbone of the digital advertising industry, having driven the medium’s growth from nil in the early 1990s...

Frequently, this is used in the context of “first-party data” and, in some cases, “operating in the first party” for online...

In today’s digital ecosystem, the programmatic paradigm is no longer a trend or a meme. It’s very much a keystone of publishers’ digital...

Agencies tend to pigeonhole programmatic vendors. Some vendors are used for specific goals such as prospecting, others for specific...

Believe it or not, there are many people who don’t consume digital advertising in silos. Over the past year or so, digital marketers have...

Native advertising is much more than the newest shiny object to appear on the digital landscape. It represents a fundamental turning...

Out-of-view ads are the black sheep of the ad-tech industry. But does that have to be an accepted “meme”? Maybe not. Every toddler learns...

We have all seen it: marketers deeply loyal to “last click attribution” and the comfort zone it brings along with it. With a last-click...

Have you checked your Google Display Network (GDN) campaign placements recently? If the answer is no, then I would take a look ASAP —...

The fourth edition of the State of The Industry Retargeting Report has just been published and with some surprising results. With the...

A renaissance in digital display advertising is underway which will finally put an end to the tyranny of the banner. Smart publishers,...

In last month’s column, “Real Time” In Display Advertising Doesn’t Really Mean Real Time, we discussed how despite the industry talking...

Viewability. It almost sounds like a new, trendy term used by models on the catwalk in LA, New York or Paris. After all, it’s important...

Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying...

Times are tough for affiliates. The above figures come from The Custora Pulse, a free US e-commerce industry benchmark, aggregating...

I start this article with three controversial statements: Native advertising likely violates Federal Trade Commission (FTC) rules on...

A lot of nonsense is spoken today regarding “real-time marketing” and “real-time bidding,” yet most of what is actually being bought...