Perhaps it was inevitable that programmatic buying would begin to take off on mobile. After all, mobile advertising is growing faster by...

Everyone loves a great story — a story that quickly captures your attention, keeps you engaged and speaks directly to you. Today, there...

The number of jokes I can make about trying to fit something large into a small space … When it comes to advertising in mobile...

Afterwards, a digital advertising friend commented on how sad it was that our colleague “wished it was still the good ol’ days.” I...

Creative people in advertising are in the middle of an identity crisis of sorts as programmatic media technology sweeps the industry....

Few people admit to loving online ads, but one thing is clear: Some ads are much more well-liked than others. Consumers prefer ads that...

Over the past couple of years, audience marketing, particularly across social and display, has been revolutionized by the real-time...

Denys Prykhodov / Shutterstock.com As the TV heavyweights get ready to debut their fall lineup at the annual upfront presentations, much...

If data are collected and never acted upon, what is the lost value to your business? Consider this: If the mass of available data were...

Considering how quickly programmatic ad buying has changed online advertising, it’s perhaps not surprising that some are already...

I love tech and data. In fact, there is nothing I like more than utilizing data to make informed decisions. Magnetic (my employer) has...

It has been posited that, in the future, the best advertising content will be created by publishers, not agencies or brands. After all,...

It’s no secret that there is very little consensus on the definition of native advertising. Some digital marketers will argue that a...

Retargeting options abound for marketers today, and the Retargeting Roundtable session at SMX West sought to make sense of the landscape...

Digital advertising creativity is flourishing, having undergone a dramatic transformation over the past several years. Gone are the days...

Affiliate marketing sure looks a lot different than it did 20 years ago. Gone are the flashing banners, pop-up ads and discount-only...

Now, more than ever, publishers need to focus their attention toward optimal site design to own a piece of the advertising puzzle. At The...

When I began in search, display advertising had been oversaturated with the most infamous of elements — pop up ads, flashing banners and...

Marketers, agencies, publishers, and especially technology companies get so caught up in the potential of technology and data to optimize...

In the first installment of this series, we examined the age-old process of buying and selling inventory directly from publishers: direct...