There is a lot of chatter in our industry about the negative effects of ad blocking. And while ad blockers present a serious concern for...

Brands have long relied on loyalty programs to build customer devotion. Rewards programs designed to motivate shoppers to purchase more...

Digital video ad spend in the US is on the rise, with eMarketer expecting it to reach $9.84 billion and represent 19.6 percent of total...

Creative over the years has ranged from being driven by pure emotion to being driven by pure data. Both are equally important, and the...

Facebook recently announced that its efforts to build a demand-side platform (DSP) leveraging its Atlas and LiveRail technologies had not...

Most people have heard of the Trojan War. But if you haven’t, the famous story surrounding the war goes something like this… The Greeks...

In essence, just like many of the middle class in this country are shouting their frustration with the government through the vessel of...

In the case I’m referring to, the data simply didn’t exist — or if they did, they were in so many places that it was almost impossible to...

With precise audience targeting, you can have better control over who sees your ads and improve your overall performance by developing...

In the first two installments of this ad fraud series, we examined what ad fraud looks like and discussed the reasons why ad fraud...

For people who live and breathe digital marketing, there’s probably not a nook or cranny where you can escape the word “programmatic.”...

Consumer habits are evolving to adapt to new technology. Influencer marketing is on the rise, and advertisers and publishers alike are...

Marketing technology vendors everywhere are trying to deliver this message to digital marketers — why they’re better than the next option...

The amount of data available to us as marketers in 2016 is, quite frankly, staggering. It comes as no surprise that the industry’s...

“Look at me, Judy,” I blurted out with exasperation at my 13-year-old daughter, trying to get her undivided attention. It was nearing 10...

Last week, the Association of National Advertisers (ANA) and White Ops, a leading digital ad fraud detection and prevention service, put...

The Chinese New Year is quickly approaching, and I am always curious to learn what the next 12 months might have in store based on...

What is scarcity, and why does it matter, anyway? It’s how Uber gets you to pay more for a car in a rainstorm when everyone else in the...

Two weeks ago, the Federal Trade Commission issued a long “enforcement policy statement” on native advertising. If you want to read all...

With 2015 just about in the rearview mirror, it’s time to look down the open road that is 2016. Affiliate marketing, with its roots in...