Why ad blockers are not a threat to the online ad industry
A classic scene in Monty Python’s “The Life of Brian” has the leader of a rebel movement asking the rhetorical question, “What have the...
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Bubble, bubble, toil and trouble: Tough times ahead in digital
If there’s one certainty about bubbles, it’s that eventually, they burst. We’ve seen it happen time and again across various marketing...
Can you trust your media buying agency?
Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you...
Why video needs to be part of your paid advertising strategy
Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge...
3 strategies to survive the “Adblockalypse”
Poor, aggrieved advertising just can’t catch a break. Even in the good old days, when families gathered in living rooms to watch TV,...
Why pizza emojis and fridge cams are harbingers of industry changes ahead
In May 2015, Domino’s made history by announcing that Twitter addicts could now order late-night munchies simply by tweeting a pizza...
What Microsoft’s acquisition of LinkedIn means for Bing and LinkedIn Ads
On Monday, June 13, software giant Microsoft announced its largest acquisition deal in history, acquiring LinkedIn for $26.2 billion in...
Attribution, one step at a time
Marketers have always had a problem. They spend lots of money across lots of different marketing channels — PPC, display, affiliate,...
Build effective consumer relationships with ads that use intent data
Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One of the...
Demystifying the display advertising landscape
Display Lumascape. This chart is the most frequently referenced visual I’ve ever seen from people describing the display advertising...
Three ways to deliver future-focused digital advertising
Despite last year’s declaration from some industry pundits that the death of digital advertising is here, we think digital advertising...
Flattr Plus: Publisher savior or unwelcome benefactor?
The publisher’s rescuer has apparently arrived — and in a most unexpected form. A partnership between ad-blocking software provider...
Henny Penny and the state of digital marketing: The sky is not falling
If one pays casual attention to marketing and media trade publications, it’s easy to draw the conclusion that the heyday of digital...
Will personal marketing become the new mantra for political campaigns?
The current US presidential campaign has been one of the most fascinating and unusual episodes in electoral politics in a very long time,...
The #1 way advertising budgets will change this year
Brands continue to invest more in digital advertising: This year, spending on digital display ads in the US is anticipated to hit $32.17...
Putting the audience first in digital publishing and advertising
Thinking back to old-school newspaper editors, this idea of relationship building was at the core of their work. The same goes for...
How to protect yourself against ad fraud
We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...
Beyond breakthrough: 5 secrets of seek and share advertising
With the proliferation of content and the rise of multi-device, multi-media multi-tasking, it’s harder than ever for ads to break through...
How to ensure your campaign uses the best-available targeting data
It’s 11:30 a.m., and a reminder notification appears on your desktop. It reads, “Two weeks until campaign launch — ensure data is...
The future of digital advertising: Ads that look back
We’re all familiar with traditional billboards and Digital Out Of Home (DOOH) screens in locations ranging from New York’s Times Square...
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