A classic scene in Monty Python’s “The Life of Brian” has the leader of a rebel movement asking the rhetorical question, “What have the...

If there’s one certainty about bubbles, it’s that eventually, they burst. We’ve seen it happen time and again across various marketing...

Trust is the foundation of all relationships, particularly those in business. If you didn’t trust your agency or technology partners, you...

Recently, I’ve been thinking about the importance of online video content. People are now consuming more videos, and it makes up a huge...

Poor, aggrieved advertising just can’t catch a break. Even in the good old days, when families gathered in living rooms to watch TV,...

In May 2015, Domino’s made history by announcing that Twitter addicts could now order late-night munchies simply by tweeting a pizza...

On Monday, June 13, software giant Microsoft announced its largest acquisition deal in history, acquiring LinkedIn for $26.2 billion in...

Marketers have always had a problem. They spend lots of money across lots of different marketing channels — PPC, display, affiliate,...

Let’s take advantage of our ability to listen and “talk back” to consumers through effective deployment of intent marketing. One of the...

Display Lumascape. This chart is the most frequently referenced visual I’ve ever seen from people describing the display advertising...

Despite last year’s declaration from some industry pundits that the death of digital advertising is here, we think digital advertising...

The publisher’s rescuer has apparently arrived — and in a most unexpected form. A partnership between ad-blocking software provider...

If one pays casual attention to marketing and media trade publications, it’s easy to draw the conclusion that the heyday of digital...

The current US presidential campaign has been one of the most fascinating and unusual episodes in electoral politics in a very long time,...

Brands continue to invest more in digital advertising: This year, spending on digital display ads in the US is anticipated to hit $32.17...

Thinking back to old-school newspaper editors, this idea of relationship building was at the core of their work. The same goes for...

We have come a long way in our examination of online ad fraud. So far, we have learned: what ad fraud looks like, why it exists and who...

With the proliferation of content and the rise of multi-device, multi-media multi-tasking, it’s harder than ever for ads to break through...

It’s 11:30 a.m., and a reminder notification appears on your desktop. It reads, “Two weeks until campaign launch — ensure data is...

We’re all familiar with traditional billboards and Digital Out Of Home (DOOH) screens in locations ranging from New York’s Times Square...