Keep it simple: 10 digital brand metrics that matter
Spoiled for choice Don’t get me wrong. I love data as much as the next digital media and advertising guy, but I am growing increasingly...
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Are you losing money to ad fraud? 3 ways to protect yourself
report in 2015 to demystify the world of fraudulent advertising online. They listed 16 versions of ad fraud including: non-browser user...
Large marketers are winning in programmatic (Here’s what you can do to stop them)
I hope to keep you learning, thinking and improving so you can hit marketing home runs and get the raises and promotions you deserve. So...
8 dos and don’ts of successful video advertising
Video ads are a great way to generate brand awareness and to educate your target audience on a topic/product/service. I’ve talked in the...
6 secrets of digital storytelling
Humans are programmed to find a story in everything we see. Every picture, word or sentence, no matter how simplistic, is imbued with...
All-you-can-eat data deal coming to a programmatic market near you
adopt personal marketing. I define personal marketing as the ability within a programmatic media-buying context to customize audience...
5 ways digital marketers can make healthier impressions
You spot someone reading a tablet over lunch at a sidewalk café. Would you walk up, wordlessly place your flyer right over the screen on...
Why every digital advertiser should demand transparency
The world of digital advertising has a history of opaqueness, stemming from the early days of ad networks. Ad networks acted as brokers...
How Verizon’s Yahoo buy will reshape the digital ad marketplace
Since its invention, advertising has always been about scale. The largest advertising platforms, whether they are TV, print or digital,...
Research: Five reasons why 100% viewability isn’t worth the cost (by a long shot)
There’s a lot of chatter about 100-percent viewability, and even more slamming the Media Ratings Council’s 50-percent viewability...
3 reasons why digital research is backwards
“Say that again?” I asked, startled. “We don’t pre-test our advertising,” repeated the Fortune 50 marketer. I convinced myself I was...
Why talent was the elephant in the room at Cannes Lions
Gil C / Shutterstock.com A few weeks ago, at the Cannes Lions International Festival of Creativity, attendees buzzed about Grand Prix...
Changing the Cannes conversation: Creativity isn’t enough
Gil C / Shutterstock.com Attendees and speakers at the Cannes Lions festival in June found ad blocking to be one of the key topics of...
The 3 types of remarketing you should be trying
When creating your remarketing audience in Google Analytics, it’s all too easy to slap together an “All Users” audience, or take it one...
“I love advertising,” said no one ever
Last month, I wrote about how the demise of digital is overblown. The industry is indeed healthy and thriving, and its future is as...
Royals, relevance and reach: Why both TV and the British monarchy will not only continue to survive,
In an article published by Fortune Magazine in September 2015, 27 percent of Chinese shoppers said they draw inspiration for fashion and...
The path to programmatic peace
Programmatic advertising already accounts for nearly 60 percent of US digital display ad spending, according to a recent eMarketer...
Buying display media in advance or in real-time: What you need to know
programmatic buying. Before you dive into the online tutorials and start on-boarding programmatic for your marketing team, let me give...
Why the digital advertising ecosystem loves native
It’s no shock that advertisers spent $7.9 billion on native ads in 2015 — a number that’s expected to soar to $21 billion in 2018. Mobile...
Scaremongering in digital: Why ad blocking isn’t as dire as you think
$12 billion in US ad revenue by 2020. Juniper Research reports ad-blocking software could cost digital publishers over $27 billion by...
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