Consumer Electronics Show in Las Vegas for the first time. I work in Business Development and Innovation at the Ad Council and was...

At the Google Performance Summit in May 2016, Google announced responsive ads for display, which subsequently rolled out to advertiser...

Header bidding is all the rage in the programmatic ecosystem at the moment, and it signals a significant shift in the way advertising is...

“In an information-rich world,” he said, “the wealth of information means a dearth of something else: a scarcity of whatever it is that...

The year’s most popular Display Advertising column is a story whose end hasn’t yet been written, as we go into 2017 not knowing whether...

As we move into the last few weeks of 2016, I’ve been feeling reflective. (Blame it on the eggnog.) Looking back, this was a big year for...

IAB/PwC Internet Advertising Revenue Report, “across desktop and mobile, digital video generated the greatest gain of any format.” And...

Fake news has been dominating the post-election political conversation in recent days. However, while the focus on fake news has been...

With each team using their annual sales periods — the TV Upfronts and the digital NewFronts — as an opportunity to cast doubt on the...

native advertising needs to be a discussion point. While many interpretations exist, the most agreed-upon definition of native...

“So what does this mean for advertising creativity?“ I had been presenting the “MAdTech” mash-up — the intersection of media, advertising...

After reading Google’s report that 56 percent of digital ads marketers paid for never had a prayer of being seen by an actual consumer,...

Early this year, mobile web inventory was added on top of in-app placements, and then more recently, Facebook announced the expansion of...

The benefits of programmatic are clear: Using data and technology increases efficiency and improves campaign performance. The next big...

In ye olde advertising world, broadcast time was the most scarce resource in marketing; the most influential campaigns were the ones that...

According to a Millward Brown survey exploring video — the ad format of the moment — 41 percent of respondents are receptive to ads...

When Facebook last month admitted to exaggerating ad video views, it underscored for many marketers the dubious metrics and efficacy of...

As at any major consumer brand at the time, those of us on the digital team wanted a bigger slice of the marketing budget pie. “More...

Six of one, half a dozen of the other? If you can’t distinguish between multichannel and omnichannel, don’t be embarrassed. A lot of...

Apple’s iOS 10 update was a huge shot across the bow in the mobile advertising world. Apple rolled out search ads in the iOS App Store to...