Fahad HJun 29, 20175 min read7 things marketers need to know about Google’s Smart display campaigns, direct from GoogleWhen it comes to digital marketing, efficiency is the name of the game. You’re busy, and there’s a never-ending task list filled with...
Fahad HJun 8, 20173 min readThe brand safety problem is bigger than the news cycle — and so are the solutionsyanking their ads from YouTube earlier this year (what amounted to 5 percent of its total advertisers), all corners of the digital...
Fahad HJun 2, 20174 min readThe future (and present) of programmatic TVRegardless of exactly when, it seems inevitable that all TV will eventually be bought programmatically. Traditional TV advertising has...
Fahad HMay 30, 20172 min readThe calm before the storm: Why media channels die quicklyI recall an amazing chart I saw a few years ago about the decline in newspaper advertising revenue. Here it is: If you’re like me, what...
Fahad HMay 23, 20173 min readPublishers: Tell your users what they’re getting out of viewing ads27 percent since the beginning of 2017, the fact that publishers such as The Guardian have removed their inventory from the platform...
Fahad HMay 22, 20178 min readAd fraud detection: A guide for marketersAd fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people claiming that the sky is...
Fahad HMay 19, 20175 min read4 reasons why digital context matters“I’m shocked, shocked to find that my ads are running adjacent to questionable content!” Just as it defies credibility that good Captain...
Fahad HMay 16, 20173 min readWhat will Programmatic 3.0 look like? The intersection of Wall Street and Madison Avenueprogrammatic advertising, there have been many evolutions. If Programmatic 1.0 was best represented by companies using the Right Media...
Fahad HMay 12, 20174 min readWhy it’s more vital than ever to get display measurement rightA recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent of US digital marketing and...
Fahad HMay 10, 20173 min readWhen is a native ad not native? Understanding it’s all about context“Non-skippable video” is just industry lingo for something a lot more familiar: TV ads. This year, for the first time, advertisers will...
Fahad HMay 5, 20173 min readDynamic video will convert the last digital skepticseMarketer forecasts — will be purchased programmatically and incorporate data-driven targeting to activate. It’s also projected that 2017...
Fahad HApr 28, 20174 min readAre you grateful for digital? Part 2: Q&Acolumn, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our...
Fahad HApr 27, 20173 min readAudiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’But in today’s dynamic — and often highly confusing — media environment, “who” needs to be considered in terms broader than its classic...
Fahad HApr 24, 20174 min readMy advice to Google and Facebook on brand safetyWhat do buzzwords and populism have to do with one other? Undoubtedly, you’ve heard the latest buzzword, “brand safety,” as major...
Fahad HApr 21, 20175 min readDigital advertising’s perverse incentivesIn digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker...
Fahad HApr 18, 20173 min readYour programmatic platform has an expiration dateListen up, agencies and brands: the programmatic platform you’re using is dying. Actually, it should probably already be dead. Many of...
Fahad HApr 17, 20170 min readQuiz: How much do you know about the history of online video — and what it means for the futur
Fahad HApr 14, 20173 min readWhat you need to know about compliance in the affiliate marketing industryWith evolving laws and policies from the Federal Trade Commission, networks need to ensure that their programs are aligned with federal...
Fahad HApr 12, 20174 min readWhere does your programmatic spend go?I’m sharing this partly in response to the recent headline that “60 percent of programmatic spend is wasted.” Undoubtedly there are...
Fahad HApr 11, 20173 min readHow to keep your brand message from being hijacked by surrounding contentpulling millions of dollars in marketing budget from YouTube after an investigation revealed that ads were appearing adjacent to...
