When it comes to digital marketing, efficiency is the name of the game. You’re busy, and there’s a never-ending task list filled with...

yanking their ads from YouTube earlier this year (what amounted to 5 percent of its total advertisers), all corners of the digital...

Regardless of exactly when, it seems inevitable that all TV will eventually be bought programmatically. Traditional TV advertising has...

I recall an amazing chart I saw a few years ago about the decline in newspaper advertising revenue. Here it is: If you’re like me, what...

27 percent since the beginning of 2017, the fact that publishers such as The Guardian have removed their inventory from the platform...

Ad fraud seems to consistently produce news headlines in the advertising world. Half the time it’s people claiming that the sky is...

“I’m shocked, shocked to find that my ads are running adjacent to questionable content!” Just as it defies credibility that good Captain...

programmatic advertising, there have been many evolutions. If Programmatic 1.0 was best represented by companies using the Right Media...

A recent study from the Interactive Advertising Bureau and Winterberry Group revealed that almost 60 percent of US digital marketing and...

“Non-skippable video” is just industry lingo for something a lot more familiar: TV ads. This year, for the first time, advertisers will...

eMarketer forecasts — will be purchased programmatically and incorporate data-driven targeting to activate. It’s also projected that 2017...

column, I challenged you to ask if you were grateful for digital. I argued that while marketers claim to be customer-centric, our...

But in today’s dynamic — and often highly confusing — media environment, “who” needs to be considered in terms broader than its classic...

What do buzzwords and populism have to do with one other? Undoubtedly, you’ve heard the latest buzzword, “brand safety,” as major...

In digital advertising, as in life, it’s important to start with the desired end in mind. There’s a well-worn tale about a city slicker...

Listen up, agencies and brands: the programmatic platform you’re using is dying. Actually, it should probably already be dead. Many of...

With evolving laws and policies from the Federal Trade Commission, networks need to ensure that their programs are aligned with federal...

I’m sharing this partly in response to the recent headline that “60 percent of programmatic spend is wasted.” Undoubtedly there are...

pulling millions of dollars in marketing budget from YouTube after an investigation revealed that ads were appearing adjacent to...