Building enduring relationships with the right publishers is fundamental to running a successful affiliate program. To determine who the...

backlash against fraud, waste and abuse in digital. While welcome, this development is long past due and may be too late. As Forbes noted...

The news over the last several weeks and months has highlighted how the Russian government engaged in a multiplatform social media,...

Today, brands market and sell their products in an environment that is more competitive than ever. Consumers are subjected to so much...

billion hours of video content per day on the site. Within that large volume of traffic, advertisers are able to target specific...

The tide is turning: traditional TV advertising is slowing down, programmatic TV is rapidly expanding, and tech platforms and...

As many marketers are well aware, click-through rates for display ads are typically less than impressive. But is that really a surprise?...

YouTube is incredibly popular; Alexa consistently ranks it as the second most trafficked site globally. Additionally, its content shows...

I recently finished a campaign audit for a client who spent tens of thousands of dollars advertising on the Google Display Network (GDN)....

So concluded marketing professors Keith Quesenberry and Michael Coolsen, based on their two-year study published in the “Journal of...

fraud. A recent study commissioned by two WPP media buying agencies estimated that fraudulent traffic could cost digital advertisers...

Google doesn’t like overly intrusive ads like pop-ups on websites. This sounds counterintuitive, doesn’t it? After all, Google makes its...

$140 million of digital spend in a single quarter. P&G Chief Financial Officer Jon Moeller noted that the reduction had two causes: [We...

A major plus for this kind of advertising is that it’s been largely immune from many major issues affecting other forms of digital...

Ads ambush you from all sides. The sidebar spins out in front of you. A banner flashes in excitement. You scroll halfway to a video and...

A brand-new media agency, Omnicom’s Hearts and Sciences, shocked the industry by winning P&G and AT&T accounts based on a promise of...

We are witnessing the maturation of a generation born with the world at their fingertips — one that is far more demanding of publishers...

a big push to pique the interest of advertisers. While they’re better known as the network for asking questions and connecting with...

32 percent of global page views being impacted by ad blocking. And the rest don’t need an ad blocker because they’re conditioned to...

The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending...