Fahad HJan 30, 20124 min readMy Hope For 2012: Taking Data And Creative SeriouslyI went on the attack against the incorrect use of data in my previous column. Early in my career, a mentor taught me that when you tell...
Fahad HJan 20, 20122 min readDisplay’s The ThingFirst things first. Let me start by confessing that I run a search-oriented digital ad business. Before you think that this is just...
Fahad HJan 16, 20123 min readWould Retargeting Look Good With My Current Marketing?Certain types of marketing just work well together. For example, a number of case studies, including this one from Yahoo, have shown that...
Fahad HJan 9, 20122 min readMarketing Beyond The Funnel With Display MediaMarketers invest a lot into driving new users to their site and incentivizing them to return and convert. Given the work and dollars...
Fahad HDec 26, 20115 min readA Look Back At 2011: We’re Wrong About DataAs we toast the New Year, we shouldn’t pat ourselves on the back when it comes to making smart marketing decisions based on data in the...
Fahad HDec 19, 20112 min readThe Future Of Display: What’s Ahead For 2012It’s the oldest format in online advertising, but it’s not stodgy by any stretch. Display Advertising is still changing rapidly as new...
Fahad HDec 12, 20111 min readRetargeting Outperforms Online Marketing Averages On Cyber MondayIf you’ve recently begun to explore behavioral retargeting, you’re not alone. Behavioral retargeting is a rapidly growing segment of...