Before choosing a dynamic ad provider, my advice is to consider two sets of criteria so you know you’re getting a truly dynamic solution:...

Over the last 24 months the display ad space has continued to see rapid acceleration of budgets moving through programmatic media buying...

Digital advertising is on the rise, which is good news for us — the people that live and breathe in the online world. However, as...

The biggest change/evolution on the display front in the last couple of months was the announcement from Baljeet Singh, group product...

Influencers all over industry are talking about it, but the lack of a definition for engagement in online advertising is creating...

You can imagine my angst at learning that a three-year-old child’s palate has already ruled out the seemingly infinite varieties of cake...

There is an abundant amount of digital inventory available to brand advertisers looking to purchase ad space, but what is the best way to...

In politics, the act of drawing, reviewing and re-structuring district lines for voting purposes to ensure that like demographics are...

I’m going to focus here only on digital media — which, as we will see, is hard enough. Figuring out an attribution model that works...

Brand advertising, however, involves ambiguous milestones that can be difficult to track and quantify, making traditional display metrics...

We recently hosted a webinar with comScore focused on search data, which examined search activity happening across core search (Google,...

Google has a free tool that I consider to be a Swiss army knife of free keyword tools.  Few people even know this free tool exists. Many...

Remember the somewhat annoying and endless stream of “s*%t people say” videos circulating on Facebook and YouTube last month? I’m still...

Facebook’s marketing conference late last month. Rightfully so. There’s a lot to digest. What’s interesting here isn’t so much what was...

Before we step into the future, I need to give you a little history to explain why there are three different names for the same concept....

Spending on display media is projected to grow at a rapid pace over the next few years ($11.73 billion by 2015, according to eMarketer...

Data-driven dynamic creative can increase return on advertising spend (ROAS) anywhere between 2 to 20 times Almost all indications of...

There’s nothing like a white-hot economy, or a white-hot sector, to create marketing geniuses. Notice that there are a lot of well-known...

For several years, it was a risky place to advertise but even in those days, many advertisers discovered a gold mine. A New Name As...

More than ever before, the online advertising industry is rife with discussion around optimization metrics.  Traditionally, clicks,...