programmatic media in-house. We’ll talk about the specific pros and cons of doing this later in this article, but for now, it’s important...

Here is a recap of SMX Advanced session Audience Targeting In A Privacy-Centric World.   The speakers shared new developments in audience...

In an industry where a lot of lip service is paid to one-to-one marketing and tailoring a brand’s advertising to the individual, far too...

Don’t get me wrong — I’m an optimist. Learning from our previous mistakes is the key to future success, as long as they are not repeated....

Programmatic is not just for conversions; it’s also a valuable part of your branding strategy. Historically, brand awareness strategies...

Within certain marketing circles, the term “performance marketing” is equated with affiliate marketing and therefore associated with lots...

Programmatic audience targeting has increasingly become table stakes and today provides fewer performance increases than in years past....

35 percent of marketers have already brought programmatic in-house, a dramatic increase from the 14 percent reported in 2016. And that’s...

Marketers have lots of choices when it comes to display media; however, the primary choice for many people who are engaged in search...

The digital advertising industry’s got a big problem, and it’s not going away anytime soon. One report estimated that businesses could...

When I first started in advertising, change was incremental, and so was learning. Staying current meant keeping up with the newest ways...

Programmatic ad fraud and big advertisers’ attempts to deal with it remain significant industry challenges in 2017, fueling interest in...

Audience data is key to a good PPC (pay-per-click) strategy, and it can be collected from multiple channels. Someone watching or liking...

pull the plug on its controversial “First Click Free” policy was inevitable, following The Wall Street Journal’s decision to boycott the...

brand-safety KPI has the potential to benefit players on all sides of the advertising ecosystem by tracking brand safety at the campaign...

General Data Protection Regulation. The impending GDPR brings about new data protection rules, heralding an unprecedented level of...

Still, the power of an advertisement is diminished when the consumer realizes it is an ad. When Peyton Manning won the Super Bowl in...

If you aren’t riding the wave of targeting options that revolve around audiences, you’re both wasting budget and missing out on what...

“Video killed the radio star, video killed the radio star, we can’t rewind we’ve gone too far.” First released in 1979, the famous tune...

Ad blockers have already had a huge impact on the digital landscape. This impact could only grow larger if the popularity of blocking ads...